Augmented Reality - more than real

© Lego

Augmented Reality (AR) - a term, which is currently still hovering between hype, a playground for marketing effects and genuine potential - is increasingly also dominating the packaging industry. Packaging, which displays its contents in interactive form and 3D, will in future increasingly feature at the PoS. Augmented Reality - more than real - Augmented Reality - more than real

Current Packaging Experts Directory online

The fifth, completely revised edition of the Packaging Experts Directory 2010/2011 is now online available. The already highly valued reference work for the international packaging industry offers a comprehensive overview of packaging and process trends. Rounding out this compendium from interpack are expert articles on current topics from the world of packaging.
Current Packaging Experts Directory online - Packaging Experts Directory

Indonesia’s Rising Consumer Scene

© Tetra Pak

The food industry in Indonesia is gearing up: with almost 235 million inhabitants the island state is "blossoming out" to a dynamic market also for the food industry. Here strong momentum is generated by many young consumers. The major international food groups have discovered this nation of prospering consumers long since - and investors show a strong interest in the country. Indonesia’s Rising Consumer Scene - Indonesia’s Rising Consumer Scene

Machinery made in China conquering the world

© Messe Düsseldorf

Chinese mechanical engineers appear not to suffer from any negative effects of the global economic crisis. Machine builders in China began 2010 brimming with dynamism. Both manufacturing and sales know only one direction – up and up. Machinery made in China conquering the world - Machinery made in China

Burning Love for Frozen Food

© dti / Rees

6 March 1930 marks the birth of frozen food: In the USA food was available for purchase in a frozen state for the first time. Today, daily life can no longer be imagined without frozen products and the industry has posted continuous growth ever since. The market is characterised by accomplishments in sustainability and novel packaging formats. Burning Love for Frozen Food - Burning Love for Frozen Food

Packaging securely tied up

© Mosca AG

Economical, eco-friendly and future-proof. These are qualities which should characterise all technical innovations today. Strapping technology is no exception. After all the efficient and individualised securing of loads for transportation is a must in every sector of industry now. Packaging securely tied up - Packaging securely tied up

Future Kids: The Responsible Consumers of Tomorrow

© pixelio / Thorben Wengert

They may be dwindling in number but businesses are vying for their custom like never before: children. Demographic change may be the words on everyone’s lips but children and teenagers are one of the most important target groups around. They often hold sway over purchasing decisions in the family and will in future be a force to be reckoned with as responsible consumer protagonists. Future Kids: The Responsible Consumers of Tomorrow - Future Kids: The Responsible Consumers of Tomorrow

A Bottle of Southern Spirit

A traditional brand Southern Comfort has always been synonymous with the lively southern state spirit of New Orleans: vibrant, cosmopolitan and sensual. Since June of this year Southern Comfort has boasted a shiny new global image - modern and shining like New Orleans itself. Symbols, images and lettering on the bottle and the label exude a whole attitude to life through the packaging of this cult liquor. A Bottle of Southern Spirit - A Bottle of Southern Spirit

© STI

How do manufacturers of promotional displays adapt to consumers’ increasing awareness of sustainable consumption? Because sustainability is not only just a trend but a question of ecological and social responsibility. - Sustainable Promotion at the PoS

Traffic Light Labelling in the EU refused

The proposal to label food packaging with a traffic light in red, yellow and green to inform consumers about the sugar, salt and fat content of food was refused by the members of the European Parliament. Traffic Light Labelling in the EU refused - Traffic Light Labelling in the EU refused

Tea: Wellness in a Cup

© Eilles

Tea is the most consumed beverage worldwide after water. However, the ways to prepare it, its packaging and rituals vary widely from country to country - and are often even typical of each culture. Tea: Wellness in a Cup - Tea: Wellness in a Cup

War declared on piracy

© VDMA

Product and brand piracy is a business worth billions - in the negative sense. According to the EU, around ten percent of world trade is affected. The damage amounts to between 200 and 300 billion Euro each year according to estimates by international experts. Tendency: rising. Product and brand piracy are the most serious forms of white-collar crime worldwide. War declared on piracy - War declared on piracy

iF packaging award 2011

2011 will be all about packaging again: after its successful debut in 2008, the iF packaging award will again be held at the interpack trade fair (12 -18 May 2011). Registration is now open. iF packaging award 2011 - iF packaging award 2011

Chocolate: From Luxury Item to Mass Product

© Messe Düsseldorf

In the course of the 19th century, the luxury item chocolate became a food for broad levels of the population. This was due on the one hand to an expansion of the cocoa growing regions, and on the other hand to technological advancements. Today the chocolate business is a globally booming economic factor. Chocolate: From Luxury Item to Mass Product - Chocolate: From Luxury Item to Mass Product

PETCYCLE: Ecological Packaging System

© PETCYCLE GmbH

According to a current study carried out by the Ifeu Institute for Energy and Environmental Research PETCYCLE’s recyclable plastics bottle has risen to a new ecological level boasting an ecological footprint that is no longer inferior to that of returnable glass bottles. PETCYCLE: Ecological Packaging System - PETCYCLE: Ecological Packaging System

© Pago

The secret of Pago is no secret at all: in every one of the unmistakable green bottles there is nothing but pure fruit. Today that in it itself is nothing special anymore, because Smoothies and fruit juices in all variations are now part of everyday life. But the Pago success story does not begin in this millennium - but in 1888. - Pago: cult in the green bottle

Aluminium foil: its strength is its lightness

© EAFA

This year aluminium foil is celebrating its 100th anniversary. During its history it has driven forward technological developments, set trends and clad innumerable chocolate Father Christmases and Easter bunnies. Aluminium foil: its strength is its lightness - Aluminium foil: its strength is its lightness

Cork: Alternatives are No Longer Taboo

© DWI

For many centuries cork has been considered the only conceivable lid for wine. Cork had to increasingly compete with other materials as a traditional fastener - and has clearly lost ground. Cork: Alternatives are No Longer Taboo - Cork: Alternatives are No Longer Taboo

Great exhibitor interest in interpack 2011

interpack 2011 picks up where its highly successful predecessor left off in 2008. After the official closing date at the end of February the booking level for the overall exhibition space had already reached similar proportions as in 2008. Great exhibitor interest in interpack 2011 - Leading trade fair with new special shows

Crisis-proof: health in the Gulf

© Messe Duesseldorf

The growth of the health industry in the Gulf region appears to be immune to the economic crisis and Dubai’s negative press. In the Middle East investments totalling many billions of dollars are planned: by 2020 the business with health in the region is predicted to reach a volume of up to 55 billion US Dollars. Crisis-proof: health in the Gulf - Crisis-proof: health in the Gulf

Milestones in packaging history

© Markenwerke AG

How did milk actually ever come to be packaged in cartons? Since when have pills been available in blister packs? And why did the modular construction principle take hold in the packaging machine industry? In 2008, the interpack celebrated its Golden Jubilee, marking the occasion with an exhibition looking back at “50 years of packaging history”. Milestones in packaging history - 50 years of interpack