Lambertz is Germany’s oldest sweet brand and the world market leader for autumn and Christmas cookies. Since 1978 Dr. Hermann Bühlbecker has acted as CEO of this family business now operating globally. Under his leadership the biscuit group developed from a regional niche supplier of gingerbread cookies into one of the leading German producers of preserved pastry goods.
The so-called “millennials” are said to be the reason why pastry producers and packaging specialists have to reorient themselves. After all, demand for cookies, sandwiches and savoury snacks “on-the-go” in re-closable bags or boxes is constantly on the rise.
Technical progress and changes in lifestyle and society are also leading to different demands on food packaging. Safety, sustainability and convenience have come to be standard consumer requirements. Also, experts are anticipating a rise in e-commerce which, again, will impact the packaging of food and beverages.
More and more consumers are beginning to use online mail order facilities for bulky products such as furniture, sports equipment and large vehicle parts. This means that outer packaging is becoming increasingly important. As well as providing a purely protective function, the shipping box actually represents the product, so that the unboxing process needs to be a positive experience.
The cosmetics industry is booming. But as demand rises so too expectations and in addition to focusing on the lowest possible costs modern consumers also look to one thing in particular: sustainability. Alongside environmentally friendly production, companies are increasingly offering to take back empties for re-use.
Worldwide there is a growing trend towards “to-go” options and there are more and more innovations for practical products in the packaging segment. One case in point being the EcoSpoon – a foldable spoon for carefree food enjoyment on the go.
interpack is the essential event for the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food and industrial goods sectors. No other trade fair in the world represents the entire supply chain. And at no other trade fair does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.
Make new contacts, acquire new clients and leave your mark with an innovative stand design. interpack is a must for global players, innovative mid-sized companies and traditional small businesses alike.