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The Calling Card for Packaging: Labels

© interpack, Düsseldorf Many consumers only decide at the point of sale (POS) whether they want to buy a particular product or not. Proving particularly decisive here is the visual impact of the packaging: alongside material and design labels play an important role. The Calling Card for Packaging: Labels

Bubbly from the Bottle for Christmas and New Year

© Silvano Rebai/fotolia.com A good third of the total annual production of champagne bottles is sold in Germany at the end of the year. Specially packaged, they make an absolutely perfect host gift at the New Year’s Eve party.Bubbly from the Bottle for Christmas and New Year

Clever Packaging for Promotional Items

© GooDAura Roughly half of all German companies bank on promotional items to support customer acquisition and customer retention. Clever packaging transforms Christmas gifts into hits.Clever Packaging for Promotional Items

Packaging and Despatching: German Parcel Services Tested

Deutsche Post DHL The number of parcels for DHL delivery workers doubles in the weeks before Christmas Eve – instead of the usual more than 2.7 million, upwards of 5 million parcels are delivered each day.Packaging and Despatching: German Parcel Services Tested

Germans consume an average of 7.38 kg of pastry products per capita each year

© Peter Smola  / pixelio.de On average, more than 7 kg of pastries land in each German stomach per year. Modern machinery supports the packaging process.Germans consume an average of 7.38 kg of pastry products per capita each year

 
 

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There is a change for the better in the USA

Wohlenberg Buchbindesysteme sees growing demand in North America more...

 

The Green Deal

The Green Deal 
“Promoting brand values through sustainable packaging“ – was the motto of last year’s Pro Carton Congress in Düsseldorf. Ever greater importance is being attached to sustainability: it is one of the crucial drivers of innovation of all.