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How far do companies go to persuade consumers to buy their products when advertising them? As regards food they often go far too far in the eyes of the non-profit consumer protection organisation Foodwatch. This is why it has called upon web users for the fifth consecutive time now to nominate the winner of the most brazen advertising lie. Advertising Myth and Truth in Food
They lasted as long as a parliamentary term; for the 2015 Autumn collection Puma plans to replace the red fabric bags it used for sports shoes with cardboard boxes again. The benefits of this smart packaging concept when launched in 2011 spoke for themselves. Nevertheless, the “Clever Little Bags” from this international sports goods producer failed to assert themselves on the market.Shoe Packaging … Boxes versus Bags
The demands from consumers regarding optimal camping equipment are high. It should be as lightweight as possible without sacrificing sturdiness. Unbreakable aluminium or plastic containers with screw caps, and rubber bands, are popular packaging solutions for loose items such as batteries, creams and bandages. Light and Modern: Packaging Materials for Camping Equipment
According to official statistics, some 1,400 million medications were sold in Germany’s pharmacies last year. That translates into average per-capita health spending of over EUR 500. The range of remedies treating identical symptoms is quite extensive, with the result that patients no longer base their purchasing decisions on the active ingredient alone – even with pharmaceuticals. Care and health: Packaging trends 2014
In recent years the packaging industry has also shown that covers and boxes can go far beyond their original function. Through innovative material choices, striking designs and technical sophistication, manufacturers aim to meet high customer standards concerning sustainability and luxury while simultaneously reducing costs. Packaging of the future
From the industryThere is a change for the better in the USA
Wohlenberg Buchbindesysteme sees growing demand in North America more...
The Green Deal
“Promoting brand values through sustainable packaging“ – was the motto of last year’s Pro Carton Congress in Düsseldorf. Ever greater importance is being attached to sustainability: it is one of the crucial drivers of innovation of all.