interpack is the essential event for the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food and industrial goods sectors. No other trade fair in the world represents the entire supply chain. And at no other trade fair does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.
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The so-called “millennials” are said to be the reason why pastry producers and packaging specialists have to reorient themselves. After all, demand for cookies, sandwiches and savoury snacks “on-the-go” in re-closable bags or boxes is constantly on the rise.
Once again Bahlsen can rejoice at an anniversary. We already covered the 80th anniversary of salt sticks last year. About twelve months later it is the turn of Leibniz cookies. In honour of these “toothed” sweet biscuits there will be a special edition launched and, needless to say, the commonly known traditional packaging.
Germany’s supermarkets are full of gingerbread, ginger biscuits and other goodies these days. This can be extremely tempting, of course. Yet it’s by no means the pre-Christmas period yet. While offering “autumn confectionery”, the German packaging industry is consciously avoiding Christmas themes such as angels and Christmas trees until 29 November – the first Sunday in Advent.
Year after year, Germans top the list of annual per-capita consumption of baked goods in the EU: On average, about 85 kg of bakery products are consumed in Germany, including almost 817,000 packages of sliced bread and well over 300,000 units of frozen bakery products. This in turn means that producers have to ensure that both the foodstuff itself and the packaging are of premium quality.
All over Germany consumers are buying more frozen food: last year average per-capita consumption increased by over half a kilogramme against 2013. Accounting for over 80% of total turnover, pastry ranks first in the list of frozen food favourites.
Despite the popularity of over 10,000 bakeries in Germany, the majority of German citizens prefer to buy their bread as packaged products at supermarkets. Modern machinery is available to increase the efficiency of production and the length of the shelf life.