interpack is the essential event for the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food and industrial goods sectors. No other trade fair in the world represents the entire supply chain. And at no other trade fair does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.
Scan2Lead offers you a series of tailor-made solutions for scanning visitors at your stand. All visitor information that you have scanned and collected at your stand is available immediately and can be transferred easily to your CRM or other marketing systems.
Do you have any specific requests? Do you want to provide cooperation offers? Are you looking for a product that meets your special demands? Find the right partner with our matchmaker.
Customised and focused
Take advantage of our versatile, modular based range of advertising media - most of which is free to you. You can advertise where your customers are: in the open air, in the malls, between the halls, in the entrances... . Or address your target group in the internet - always up-to-date and available 24/7!
Exhibitors & products
Show the best of your company.
Your entry in the interpack 2017 exhibitor database with all information about your company is free of charge and crossmedial available in the catalogue, the internet portal, the mobile application/app and the KATI visitor information system.
Get people talking about you!
Good news spreads fast! Your press releases on new products and innovative services will be released on our trade fair portal - free of charge. Further services will additionally make sure, that you will get the most out of the multiplicator effect for your trade fair participation.
The cosmetics industry is booming. But as demand rises so too expectations and in addition to focusing on the lowest possible costs modern consumers also look to one thing in particular: sustainability. Alongside environmentally friendly production, companies are increasingly offering to take back empties for re-use.
You remember those 4711 tissues – original Eau de Cologne – that grandma always used to carry in her handbag. Especially in summer when temperatures are rising older ladies swear by that in-between refreshment. Now these handy “towelets” also seem to gain ground with the younger generation.
As with all other packaging cosmetic packaging also primarily serves to protect the product inside. The special challenge for packaging design in the beauty sector, however, is that it must convince shoppers of the contents although this is still totally unknown to them. How this can be achieved is revealed by a selection of cosmetic packaging receiving awards recently.
Big cosmetics firms are increasingly using beautifully presented packaging to attract customers – with lovely colours and amazing surprises. So the packaging industry is facing a few new challenges now.
There are fragrance flacons galore. Most of them made of glass and there is no shortage of shapes and design variation either. For rare items and special editions enthusiasts and collectors are prepared to dig deep down into their pockets. A very special flacon now comes care of fashion label Moschino resembling
a spray window-cleaner bottle.
International Women’s Day helped to create public awareness of a well-known fact: Women often pay higher prices for products which are almost exactly the same as their male equivalents. Throughout the world there are only very few countries which have banned such practice. But why should a ladies’ perfume be more expensive than a male fragrance?
Consumer information has to be readily visible on packaging units or replaced by a book symbol (finger pointing to a book) in the event of lack of space, not only on food but also on bodycare products. So far applicable in the EU this regulation is now to become valid worldwide.
Blue is in! And not just for eyelashes, eye shadow and nail varnish. Packaging manufacturers are also focusing on this trend colour in Summer 2015. Doing so they are not only following their mostly female shoppers’ colour preferences. They have also reduced the sizes of jars, tubes and the like to handy handbag formats.