"The Appeal lies in the wrapping."

Photo: Dr. Hermann Bühlbecker

Interview with Dr. Hermann Bühlbecker - Part 2

Lambertz is Germany’s oldest sweet brand and the world market leader for autumn and Christmas cookies. Since 1978 Dr. Hermann Bühlbecker has acted as CEO of this family business now operating globally. Under his leadership the biscuit group developed from a regional niche supplier of gingerbread cookies into one of the leading German producers of preserved pastry goods. Lambertz’ product portfolio ranges from year-round pastry and fresh bakery products to cakes, chocolates and nougat pralines. Furthermore, Lambertz is among the biggest German vendors of organic cookies.

Interview with Dr. Hermann Bühlbecker - Part 1

A cornerstone of the company’s overall concept is to combine their products with vitality and lifestyle. For this reason, once a year sees the holding of “Monday Night”, an exclusive party attended by stars from throughout the world. In this interview Lambertz sole proprietor Dr. Hermann Bühlbecker reveals how product packaging assumes a very key role here.

Lambertz - Tradition-rich-brand

1. Ranked second in Germany’s Next Topmodel in 2015 Anuthida Ploypetch presented in 2016 dresses and hats made of Mozartkugel wrappers by Lambertz.
2. Using inserts from Lambertz biscuit selections the designers create flamboyant dresses every year.
3. At the “La Dolce Vita” themed party in 2016 Italian film icon Ornella Muti wore a dress made of packaging.
4. Burlesque star Dita von Teese on the catwalk of Lambertz’ “Monday Night”.
5. In a golden dream of packaging former Miss World Rosanna Davison was presented on the catwalk of Lambertz’ “Monday Night”.
6. She regularly comes to the party in Cologne: Rosanna Davison always loves walking down the Lambertz catwalk in lovely dresses made of the most varied materials.
7. Impressive dresses made of confectionery and packaging are the trademark of Lambertz’ “Monday Night”.
8. It is not only dresses made out of packaging that feature at Lambertz’ “Monday Night”. On the show catwalk models also present striking accessories like this shoulder ornament.
9. At Lambertz’ “Monday Night” up to 35 dresses made of confectionery and packaging material are presented.
10. German actress Wilma Elles often features as a model at the Lambertz party and has already presented many dresses made of packaging material.
11. Designers also create striking dresses made of Lambertz biscuit tins.
12. Impressive dresses made of packaging materials also need matching footwear.
13. The combination of confectionery and packaging is the secret recipe of the Lambertz dresses.
14. The appeal lies in the wrapping: the models at Lambertz’ “Monday Night” harmonise perfectly with the dresses made of packaging material.
15. With some dresses it takes a second glance to realise how the packaging was used.
16. Party guests are always delighted at the lovely masterpieces conjured up using Lambertz packaging.
TIGHTLY PACKED

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