14/11/2016cosnova GmbH is the company behind the well-known essence, CATRICE and L.O.V . Anja Bonnländer, Director Purchase & Packaging Development, explains in this interview which packaging solutions are in demand in specific target groups, why packaging details can turn into selling propositions, and how social media influence the packaging design of cosmetics brands.
20/10/2016Lambertz is Germany’s oldest sweet brand and the world market leader for autumn and Christmas cookies. Since 1978 Dr. Hermann Bühlbecker has acted as CEO of this family business now operating globally. Under his leadership the biscuit group developed from a regional niche supplier of gingerbread cookies into one of the leading German producers of preserved pastry goods.
21/06/2016From banknotes to passports: for over 50 years now customers from security sectors have trusted in the expertise of Atlantic Zeiser GmbH. This technology company is specialised in personalisation, customisation as well as Track & Trace solutions and is divided into three strategic business fields: “Banknote & Security Printing”, “Card Systems” and “Packaging”
21/06/2016In 2009, Robert Czichos founded Bionatic GmbH & Co. KG, a supplier of ecological packaging for caterers, food service-providers and private households. GREENBOX (http://www.biologischverpacken.de/), the company, which he runs together with his partner Michael Brink, presents 450 different sustainable packaging solutions for the wholesale trade
09/05/2016Year on year Germans spend an average of seven to nine days on shopping – at supermarkets. This figure does not include electronics stores or clothes shops. Yet thanks to the increasing proliferation of e-commerce, it is actually possible to save that time.
23/03/2016Do you know what you’ll be buying next week? Or what you’ll be eating in a year’s time? Or what the packaging of your favourite products will look like in ten years? Andreas Steinle does. It’s because he lives and works in the future.
12/02/2016Food packaging engineer Alexander Witt recently finished his master’s thesis in dairy and packaging management at the University of Applied Sciences in Hannover. Using a cereal bar as an example, his paper explores the impact of packaging on foods in the SAVE FOOD Initiative. In October 2015 he joined the international company pacproject GmbH as a packaging engineering consultant.
01/12/2015Diana Jaffé is the creator of gender marketing and CEO of bluestone AG. Gender marketing combines research results in psychology, anthropology, evolutionary and social biology, economics, etc. with empirical research and, on this basis, seeks to establish gender-specific marketing solutions.
The interpack magazine spoke to Anne Geissler about her research into barrier-free packaging.