With an impressive 3D effect the limited-edition fragrance bottle for Aqua di Gio by Armani evidently deserved one of the first places at the WorldStar Award. Photo: Stölzle Glasgruppe

With an impressive 3D effect the limited-edition fragrance bottle for Aqua di Gio by Armani evidently deserved one of the first places at the WorldStar Award. Photo: Stölzle Glasgruppe

Impressive Materials, Printing Presses and Marketing

Award-winning cosmetics packaging at WordStar Award 2016

Glory and honour for packaging

Late May 2016 saw the World Packaging Organisation (WPO) celebrate the winners of the 2016 WorldStar Packaging Awards at a gala dinner in Budapest. Since 1970 the organisation headquartered in Tokyo has presented this award to packaging units already receiving previous international prizes. Alongside the standard categories Beverages, Electronics, Food, Health & Beauty, Household, Luxury, Pharmaceutical & Medical, Other, Point of Sale and Transit other products were especially recognised by the President’s Award, the Sustainability, Marketing and the WorldStar Student Award 2016.

In 2017 the prize portfolio will be extended even further. At the world’s No. 1 trade fair interpack the first SAVE FOOD Student Award is to be presented to packaging that can help to reduce food losses and waste. The newly created award goes back to the international initiative SAVE FOOD of the FAO, the UNEP and Messe Düsseldorf.

293 entries from 34 countries

Not least the high number of international entries confirms that the WorldStar Award is one of the most coveted industry awards. A total of 293 packaging units from 34 countries were submitted for the popular prize. 31 submissions came from Japan alone; 13 of them received a prize. The best “national score” went to the British: the Brits went away with 15 recognitions for 18 entries. 

At this juncture we would like to present you some selected award-winning packaging units from the sector of Health & Beauty.

Particularly pretty and practical
A particularly high number of these WorldStar Awards went to the women’s fragrance Victorinox eLLa. It proved a winner in not one but three categories: “Health & Beauty“, “Luxury” and, on top of this, received the golden trophy of the Marketing Award. Never ever before has one single design won three awards in the WorldStar competition. For the design of this perfume bottle the company that is known around the world for producing the Swiss Knife, focused on its core values of design, innovation, quality and functionality in a targeted manner. The elaborately engineered bottle features a built-in mirror for beauty-checks “on the go”, its rubberized coating protects it even when it is dropped, and a novel twist cap replaces the conventional lid. Special gimmick: even after the last drop is spent women still have a reminder of their favourite scent – the practical hand strap doubles as a key ring at the end of the day.
Spoilt for choice
Just as successful was the metal packaging specialist Pirlo from Kufstein in Tyrol. Not one but four of their products received prizes at the WorldStar Award 2016. Apart from three food packaging designs the Protect Yourself sun cream series received the industry award in the Health & Beauty category. The multiple award-winning tubes feature different sports motifs thereby attracting selective attention at the POS among the relevant target groups. Golf, ski, beach volleyball, sailing, jogging or cycling – there is a matching tube for every sport. Photo: Pirlo
Deceptively real
With an impressive 3D effect the limited-edition fragrance bottle for Aqua di Gio by Armani evidently deserved one of the first places at the WorldStar Award. The striking 3D effect is produced by the printing on both sides of the bottle. The logo is printed on the front and the island motif on the back of the bottle. The digital printing technology employed by the Stölzle Glasgruppe from Austria can be used for all colours and on all shapes of bottles.
Get some glitter
Ensuring a perfect entrance on any cosmetics shelf is the award-winning glitter box from the STI Group. The Hungarian folding box team of this packaging specialist has used a special UV-glitter varnish for nail varnish producer Fingr’s to project the wow effect of the varnish on the packaging itself. The colour is coordinated with the nail varnish contained inside and can even be felt through the cut-out of the otherwise matt-finish carton. This means shoppers already know the effect this glitter varnish will produce on their nails before opening the box. Alongside the nail varnish box there were three other packaging designs that also received a prize at the WorldStar Award 2016.
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