01/16/2017

Lenord, Bauer & Co. GmbH

Lenord + Bauer establishes Ltd. in China - Timo Ren appointed Managing Director

By establishing a subsidiary, the Oberhausen-based Lenord + Bauer continues to expand its activities in China. Until now, the specialist for automation technology has been represented by an office in Shanghai. As a native of China, Timo Ren not only has experience in technical sales but is also familiar with the local culture.

The 39-year-old has been managing the representation in Shanghai for two years already. Before joining Lenord + Bauer, he held a position as international product manager with HBM Hottinger Baldwin Messtechnik GmbH. He was responsible for the area of Business Development in China. His close connection to Germany dates back to his student days. In the late 1990s he studied communications engineering in Bremen.

As for the future, he sees the main task in advancing corporate growth. "Our customers appreciate the presence of an independent partner directly in China", says Timo Ren. "Product quality 'Made in Germany', in-country consulting know-how and local order processing are a good combination."

"China plays an important role in our internationalisation strategy", explains Ralf Beckmann, Managing Director Sales + Marketing of Lenord, Bauer & Co. GmbH. "The start-up is our response to the positive feedback from the market."

In line with the launch of Lenord + Bauer Automation Technology (Shanghai) Co. Ltd., a relocation from the German Centre in Pudong to larger offices took place. Meanwhile, the new site in the free trade area Jinqiao Park has eight employees. The new office complex offers sufficient space for additional company development. Thanks to an in-house lab, the local customers can be provided with improved technical support and additional services.
The magnetic sensors and control systems will be distributed in China from this location with immediate effect.

Especially the resistant sensors with high measuring accuracy are of interest to Asia. They are primarily used in rail vehicles and in the machine tool industry.

About Lenord, Bauer & Co. GmbH:
For more than 50 years the name Lenord + Bauer has stood for the automation of industrial motion sequences. The business develops, produces and markets magnetic sensors for the measurement of rotational and linear movements, as well as intelligent control and drive systems.
Due to the robust design and the technologies employed, all products withstand even the harshest operating conditions. Typical applications are rail technology, wind turbines, mobile machines and machine tools. Customerspecific solutions manufactured in a very wide range of batch sizes represent a large part of the products.
Lenord + Bauer is certified according to DIN EN ISO 9001 and 14001, as well as IRIS.

Exhibitor Data Sheet