Overview: News

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Trend towards convenient confectionery


Is packaging able to make confectionery even sweeter? Yes, indeed! 60 percent of the consumers attach great importance to an appealing visual presentation and 45 percent of them prefer decorated packages for their sweets. Our infographic shows interesting packaging trends for the confectionery industry.
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Packaging that appeals to all the customer’s senses. Photo: Sappi

More than four corners wrapped in paper


Even the packaging makes your mouth water.
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Packaging with new dimensions: Using innovative technologies becomes a linking element between real and digital worlds. hoto: ldprod - Fotolia.com



Food giant Nestlé is in touch with the latest trends. It has successfully created some viral attention for its slogan “Have a Break – Have a KitKat” on its innovative packaging labels.
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The decisive USP of this chocolate bar is the compostable packaging from cardboard and wood pulp rather than its taste or size. Photo: lovechock

A question of size


And the question of size is an eternal one: a British marketing firm now gets to the bottom of this shrinking chocolate bar myth.
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Easy-Pour-Bag. Foto: Olin Design Group

Pouring made easy


Innovation for re-sealable packaging – With the Easy Pour Bag designer Alan D. Olin has developed an alternative for classic muesli packs and crisp bags that combines long-lasting freshness with easier handling.
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© Entrieri - Fotolia

Special Packaging for Easter


For special occasions such as carnival, Easter or Christmas the confectionary industry not only launches new products but also presents special-edition packaging with a view to boosting sales. According to a current study, however, the term “Easter” is actually only imprinted on about 2% of all chocolate egg packaging.
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© trnd

Joining in: consumers create packaging design


Almost 17,000 participants took part in the “Die Gute Schokolade” (The Good Chocolate) competition organized by “trnd” and “Plant-for-the-Planet” and thus had a hand in deciding on the new packaging design for “Alnatura” chocolate.
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Instead of little presents in calendars, joyful anticipation before Christmas in the 19th century was celebrated by wiping out 24 chalk lines one after the other until Christmas Day. © Jürgen Fälchle

3-2-1- FUN


An innovative Countdown Calendar is causing a stir in the confectionery industry. From now on we will not only be “counting down” for Christmas but also for such occasions as weddings, company anniversaries or the World Cup kick-off.
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© Messe Düsseldorf

Sweets and snacks: trends and outlook


A review of 2015 shows that production volumes in confectionery items and snacks have only risen slightly compared with 2014, and sales have increased by 2.6 per cent. The outlook for the current year is cautiously optimistic. Experts are confident that new consumer demands will encourage the global packaging industry to develop progressive manufacturing solutions.
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Shhhh.... Christmas merchandise that cannot be sold at reduced prices is often given to charitable institutions. © faktorzwei, fotolia.com

Man or bunny? Or both?


Christmas is over and so for most of us it’s also the end of our sweet indulgence. But you may well be wondering what’s going to happen to all those lovely Christmas treats that filled the shelves of the supermarkets. There’s a preconceived idea that Father Christmases are converted into Easter Bunnies, but the Association of the German Confectionery Industry has recently denied this rumour.
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