A juicy variety of different packages for some fruity tea blends. Photo: Designed by T2 Tea in house design - Christopher Stanko @ Metsa Board

A juicy variety of different packages for some fruity tea blends. Designed by T2 Tea in house design - Christopher Stanko @ Metsa Board

Nothing like a nice cuppa

Tea packaging that gets noticed

During the cold, dark season – which has now officially started in the northern hemisphere – hot drinks are essential for anyone wanting to get warm. There’s nothing like a cup of tea while relaxing on a sofa or in front of a roaring fireplace with a good book, or hanging out with friends over a few mince pies, or warming up after a walk through the snow. A good cuppa gives us a lovely warming feeling, and if the same can be said of the packaging design, then the fun starts the moment you put the kettle on.

Fresh ideas

The design from Metsä Board for the new T2 Mini Fruit Tea series illustrates this point very well, as it puts a spontaneous smile on our faces. The fruit tea comes in four different flavours – Banana, Watermelon, Turkish Apple and Peach – and each packaging has been designed to reflect the fruit it represents. We can make our cups of tea directly from a box that looks, for instance, like a juicy piece of watermelon or a ripe banana.
Tea packaging that reminds us of a juicy piece of watermelon. Photo: Designed by T2 Tea in house design - Christopher Stanko @ Metsa Board

Tea packaging that reminds us of a juicy piece of watermelon. Photo: Designed by T2 Tea in house design - Christopher Stanko @ Metsa Board

The design has been printed on the back of a Carta Solida fresh fibre carton, 250 g/m2, which is rough to the touch and therefore reminds us of the texture of the fruit. The high colour intensity and mechanical resistance of the material make the design extremely persuasive, both on the shelf, at the point of sale, and during transport. Metsä Board has already received a Merit Award for this innovative design.
ETea that tastes of banana may seem a bit unusual at first. But what’s equally unusual is undoubtedly the banana-shaped packaging. Photo: Designed by T2 Tea in house design - Christophe

Tea that tastes of banana may seem a bit unusual at first. But what’s equally unusual is undoubtedly the banana-shaped packaging. Photo: Designed by T2 Tea in house design - Christopher Stanko @ Metsa Board

For keen travellers

The flavours that are used in some teas can be quite exotic, making us feel that we want to travel the world. This is precisely the effect intended with the packaging of Adventurers Blends of William Whistle. Each package shows little Mr Whistle on one of his expeditions bringing back the most delicious ingredients for his teas.
Whether it’s teabags, loose tea or ready-made iced tea in a bottle, Pétalo Rose Tea doesn’t just taste nice, it also comes in tasteful packaging. Photo: Pétalo Rose Tea

Whether it’s teabags, loose tea or ready-made iced tea in a bottle, Pétalo Rose Tea doesn’t just taste nice, it also comes in tasteful packaging. Photo: Pétalo Rose Tea

The design, created by Agentur Horse for the tea-and-coffee company NR&A, has been inspired by the Victorian era with its adventurous explorers and discoverers – keen travellers who greatly impacted the spirit of the time. This spirit is now reflected in NR&A’s passion for flavours and new discoveries. The tea comes in folding boxes, made from slightly textured cardboard. The design features illustrations reminiscent of copperstone engravings and calligraphic inscriptions.
Romantic packaging design – inspired by real roses. Photo: Pétalo Rose Tea

Romantic packaging design – inspired by real roses. Photo: Pétalo Rose Tea

For romantics

Although winter is the wrong time for fresh roses, there’s no need to despair. Why not venture out and do something totally different: buy some tea instead of a bunch of roses? Pétalo Rose Tea is available in four product styles: boxes of 12 or 18 teabags, boxes of loose tea and ready-made iced tea in bottles. What’s so special about this tea is not just its fragrant flavour, but above all the packaging design in matte black and bright red, clearly inspired by real roses. The red teabags are modelled on rose petals and are even arranged in this style in the 12-teabag box, creating an impression of a real rose.
An expedition into the world of tea with William Whistle.
An unusual design, inspired by the Victorian era.
The special folding boxes, which are made from slightly textured cardboard, bear calligraphic inscriptions and drawings reminiscent of copperplate engravings.
TIGHTLY PACKED

interpack Newsletter

  • Non-Food - packaging related topics from subject areas such as pharmaceutics, cosmetics, non-food and industrial goods.
  • Food - packaging related topics from subject areas such as food industry, beverages, bakery and confectionary.
Subscribe now!

Further Information