June 2015 – June is all about packaging with Swiss, German and Austrian enterprises and organisations paying tribute to the 500,000 people employed in this branch of industry. In addition to fresh impulses for industry insiders there will also be plenty in store for consumers: local and supra-regional activities will provide insights into the value chain in its entirety.
Importance and tasks
Packaging is part and parcel of everyday life – every one of us will deal with boxes, bottles, films or other wrapping for all types of commodities sooner or later. Not only do designers producers, logistics providers and warehouse operators have their specific connections with packaging but also universities and associations, societies and institutions of all sorts. Be it medicines, electronics or food: packaging doubles as a key communication tool for our daily interaction. Packaging can make a statement concerning wealth and quality of life, decide on trends and pass on manufacturers’ information to consumers. But it is especially these versatile functions that occasionally make it so difficult for the sector to live up to all of these requirements: protection against counterfeiting and sustainability, technical developments and the rising international movement of goods all require comprehensive development efforts for each individual packaging solution. Almost 90% of all packaging manufacturers in German-speaking countries operate their own development and marketing departments to meet rising market demands and consumer expectations.