Reading Bakery Systems, one of the world’s leading manufacturers of baking and snack systems, has announced the appointment of Joseph Pocevicius, sales manager, Europe. In his new role, Pocevicius will be responsible for selling RBS equipment and systems and helping direct efforts across the region, and assisting with trade shows, advertising, technical conferences and other marketing opportunities.
Pocevicius will be based at Tromp Equipment in the Netherlands and will report to David Kuipers, vice president, sales & marketing. Like Reading Bakery Systems, Tromp is a member of the Markel Food Group.
Pocevicius joined Reading Bakery Systems in 2012 as a project manager, primarily responsible for RBS projects located in Eastern Europe. His responsibilities included managing the successful delivery of project deliverables, controlling project scopes, and overseeing budgets and schedules. Pocevicius also provided training and technical support to RBS customers on the functionality and capabilities of RBS equipment.
Pocevicius is a Magna Cum Laude graduate of Pennsylvania State University where he earned a Bachelor’s degree with a double major in International Politics and Russian, and a minor in Business. He is fluent in English, Lithuanian and Russian. While at Penn State, Pocevicius was honored as a Scholar in the Strategic and Global Security Program, an Intelligence Center of Academic Excellence sponsored by the Office of the Director of National Intelligence.
“Having been a project manager, Joe has extensive knowledge of RBS products and the issues our customers face,” said Kuipers. “This gives him a valuable perspective for his new sales position. And his language skills enable him to effectively communicate to the broad range of customers he will be serving.”
As part of his educational experience, Pocevicius spent the Spring of 2011 studying at Russia’s St. Petersburg State University where he undertook an intensive study of Russian language, culture and civilization. During this time he also served as an English instructor to groups of Russian students at the Center for International Languages
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