The summer version for “shakes-to-go” at the beach features the original striped ice-cream look of the Devondale brand. Photo: Devondale

The summer version for “shakes-to-go” at the beach features the original striped ice-cream look of the Devondale brand. Photo: Devondale

Shake it up

Freaky cups for yummy summer shakes

With an extra-big portion of whipped cream and crumbles on top, milk shakes are also sure to spread a holiday feel during lunch breaks in the city - especially when served in such flamboyant cups! We all have those classic shake cups on our minds: printed and coated carton with a plastic lid and straw, in pure white with a logo or the more modern version in clear plastic. But designers have shown us: there are also far more versatile options possible.
Milk shake packaging can also look like this: in the photo here a milk shake by Emmi with plastic lid and straw. Photo: Emmi

Milk shake packaging can also look like this: in the photo here a milk shake by Emmi with plastic lid and straw. Photo: Emmi

From freaky ...

Fresh brain, Nir-Vana, Red-Citrus, Choko Gangster, Punk Blue or Frozen Mind are the names of these “fun buddies” some of which are vaguely reminiscent of the Adams Family. Russian designer Rustam Usmanov selected six different characters for the milk-shake cup collection “Shake My Head Milkshakes” in the sizes S, M, L. Each one of them is printed on paper and then stuck on the shake cup.
Fun for the whole family comes care of the “Shake My Head Milkshakes” concept developed by Russian designer Rustam Usmanov. Photo:  Rustam Usmanov / POTW

Fun for the whole family comes care of the “Shake My Head Milkshakes” concept developed by Russian designer Rustam Usmanov. The packaging, which consists of a plastic cup with a paper coat, features various cartoon faces as prints. Photo: Rustam Usmanov / POTW

This turns the otherwise boring, classic plastic cup with lid into an absolute eye-catcher with built-in fun factor. As a gimmick, the ears of the colourful heads can even be folded out thanks to a special perforation and are therefore guaranteed to bring a smile to faces young and old. In terms of themes there are no limits to this product idea – coffee or ice cream producers just have to grab it and take their fresh designs to the market.
Appealing design and smart technology: Shake My Head Milkshake by Russian designer Rustam Usmanov. Photo: Rustam Usmanov / POTW

Appealing design and smart technology: Shake My Head Milkshake by Russian designer Rustam Usmanov. Photo: Rustam Usmanov / POTW

… to original ...

Whoever prepares their shakes themselves but does not want to forego that “to-go” flair, can confidently turn to coffee chain Starbucks. The range includes the classic shake and/or ice tea cups that customers know from the outlets. Here, however, it consists of double-wall rigid plastics and can therefore be re-used. The air layer between the two walls provides insulation keeping the drink cool for longer – which is why this cup is called Cold Cup.

…to chic!

Those not fond of the transparent design can go for the Cold Cup Tumbler. In terms of structure this resembles the classic Cold Cup but is made of stainless steel and comes in various colours and designs. In style it is sold with matching stainless steel straw in an exquisite box. With one of these in your hand you are sure to get through summer in great taste.
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