Five million viewers on YouTube
: The joint marketing campaign of Nestlé
seems to be in touch with the latest trends. What’s the idea behind it? The company has printed QR codes on 600,000 of the red rectangular packages wrapped round the popular snack. KitKat can now take the consumer straight to a special YouTube
My Break”, where they can enjoy some varied entertainment during a coffee break. Alternatively, Android users can speak a magic formula into their smart phones: “OK Google, YouTube
My Break”. This opens up the KitKat spot, followed by an entire world of trendy videos.