The Association of the German Confectionery Industry (BDSI) estimates that their country’s production volume for confectionery and snacks was 3.99 million tonnes in 2015. This was a 0.2 per cent increase compared with the previous year. BDSI also estimates that the sales increase was approx. 2.6 per cent, i.e. EUR 12.58 billion. For the time being, expectations for 2016 are therefore cautiously optimistic in the industry. Caution is due to high prices for imported raw materials, a rise in competitive pressure, both nationally and internationally, and an increase in government regulations.
One area where the industry is hoping to see the greatest amount of growth is snacks sold at major events, such as the European Football Championship and the Summer Olympics, with additional stimuli from disposable packages this year. Moreover, experts can currently see a trend towards personalised products, such as chocolate bars bearing the customer’s signature and customised muesli mixtures. These are areas where the packaging industry can provide state-of-the-art solutions.