The more the outer packaging of merchandise is left behind by customers in shops, the more manufacturers are likely to respond with a reduction in packaging. But the collection boxes behind the checkouts are rather slow to fill up. Despite an increase in environmental awareness, many consumers see the opening of the packaging as a worthwhile experience before they start using the product.
Furthermore, many are not really aware what counts as outer packaging. The term only covers packaging that acts as advertising media and which does not serve hygiene or protection purposes. Two years ago the volume of outer packaging collected by the industry was around 410,000 metric tonnes of plastic and about 3,120,000 metric tonnes of cardboard.
The furniture giant IKEA has made sustainability a top priority. All the furniture showrooms of this large Swedish corporation have collection points where customers can return the outer packaging (i.e. cardboard and plastic) as well as glass, metal, batteries, electronic devices and energy-saving bulbs for environment-friendly disposal.
Moreover, anyone who purchased goods from IKEA after 25 August 2014 has a special right of return, which means that the purchase price is reimbursed to the customer in full. All they need to do is show the receipt or invoice. Following the motto “Space for Something New”, IKEA takes back not only the outer packaging upon delivery, but also the old furniture.