Unfortunately, this tagline is already in use by another company. Otherwise,it would have fitted Tchibo’s innovation perfectly, as their capsules are shaped very differently from all previous types. Instead of being cylindrical, Tchibo’s coffee capsules are small, colourful cubes. This has clear benefits for storage and transportation. Another fundamental difference is that Qbo
cubes are made from plastic instead of aluminium and are therefore 100 per cent recyclable. This means that Tchibo needn’t worry about possible discussions on waste disposal. Moreover, says Tchibo, Qbo
saves 85 per cent packaging material compared with competitors’ products. Like Nespresso
capsules, Tchibo cubes are colourful and of a high quality in their design.