drupa innovation park

global platform for innovations

touch new markets

New markets - new target groups

dip! is the global plattform for innovations. This is the place where future-oriented publishing, print and media professionals meet creative, innovative technology companies and connect with visionary strategists - don't miss drupa's largest special show!

dip! Effective networking plattform

Proven concept - what makes the dip! so successful:

  • Innovative young companies use dip! as a platform for the international print and publishing industry.
  • drupa exhibitors can enhance their presence at the dip! by highlighting product innovations.
  • Creative start-ups as well as important market leaders, leading technology businesses, but also new software companies - this combination is what makes the dip! so successful.

dip! target groups

Platform for decision-makers and multipliers

dip! is a magnet for target groups such as:

  • dialogue marketing and communication agencies
  • media workers
  • media designers
  • corporate publishers
  • marketing decision-makers and brand-owners
  • print shops
  • packaging specialists
  • cross-sector industrial customers
  • multipliers

These visitors will already be addressed in target group-specific dialogue campaigns during the run-up to drupa 2016.

dip! presentations and stage programme

Visionary meets tangible

In presentations and moderated lecture programme on the dip! stage, solutions and visions will be presented throughout drupa. On stage: Exhibitors, partners, sponsors and multipliers.

Admission is free for visitors. Stage slots for dip! exhibitors can be booked in consultation with the dip! team.

Highlight Locations

All highlight locations at a glance.

The topics at dip!

The place to be!

dip! is divides into six theme parks, which address technology as well as business topics.

1. Multichannel Publishing & Marketing Solutions

Cross-media content and asset management, web and app publishing, database publishing as well as marketing and brand management solutions, but also trends such as mass customization, Augmented Reality applications and technologies including, for example, Near Field Communication.

2. Web-to-Media & E-Commerce

Solutions for web-to-publish or web-to-print, e-commerce and shop platforms, cloud publishing and web editors for design/print as well as HTML 5.

3. Process Optimization & Automation

Management information systems, enterprise resource planning, print automation with JDF/JMF, workflow management from prepress to finishing, process and quality control systems, industrial robots and automation technologies.

4. Added Value in Print

The focus is on finishing, further development and forward-looking added value print products. These include innovative substrates, innovations in finishing and refining, packaging, label printing & displays, green printing and secure printing applications.

5. Innovations in Printing Technologies

Key technologies of modern printing and processing technology, including applications for functional printing, printed electronics, 3D print, solutions for prototyping, visualisation and workflow.

6. Business Models

In addition to technological changes, new business concepts and models are playing an important role. The focal point is on strategic cooperation and marketing platforms, financing concepts, franchising and licencing models, as well as new communication concepts in the print and media industry.