interpack 2014 now ready for registrations

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As of now, companies can register for interpack 2014. The world's leading trade fair for the packaging sector is taking place at the Düsseldorf exhibition grounds from 8 to 14 May 2014. Eligible to participate are packaging and process engineering companies specialising in foods and beverages, confectionery and bakery products, pharmaceuticals, cosmetics, non-food consumer goods, industrial goods and related services. What interpack has in store covers entire value chains. These include processes and machines for the packaging and processing of packaged goods, packaging materials, packages and package manufacture, and services to the packaging industry. interpack is distinguished by its unique breadth of products and services and the unparalleled internationality of its exhibitors and visitors alike. The last interpack attracted more than 165,000 trade visitors, 84 per cent of whom said they were involved in decision-making processes in their companies.

Registration for interpack 2014 is performed online at www.interpack.com/2330. Companies who took part in interpack 2011 can re-use the data stored last time. The official closing date for registrations for interpack 2014 is 28 February 2013.

Every innovation has its starting point

In time for the start of registration, interpack has overhauled its visual identity. Following on from the modernisation of the fair's brand image and logo in the run-up to interpack 2008, this further revamp is underlining interpack's claim to be the world's most important trade fair for the packaging sector and related processing industries by including the phrase "leading trade fair" in its logo. In its advertising from now on, interpack will be communicating informative messages presented graphically in an eye-catching typographic block.

This concept is also being adopted in the new image brochure that potential exhibitors will have received in the last few days in time for the start of registration. In this brochure, interpack is appealing individually to its core target groups with powerful messages and an attractive visual language. The campaign is starting with the claim "Every innovation has its starting point", which spotlights interpack's role as the sector's inspirational mainspring.

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Sebastian Pflügge
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Apostolos Hatzigiannidis
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