You are here: Home.Packaging Experts Directory.
Packaging Experts Directory
Value-added Chain
INNOVATIONPARC PACKAGING 2008
Team Spirit for the Value Chain of Fast-Moving Consumer Goods
The INNOVATIONPARC PACKAGING set up at interpack PROCESSES AND PACKAGING 2008 will present solutions for a wide variety of packaging needs in private households, retailing, logistics and manufacturing – with a focus on fast-moving consumer goods. Innovations along the entire value chain will be showcased. Partners will be the EHI Retail Institute as representatives of the retail trade, PRO CARTON international – the European Association of Carton and Cardboard Manufacturers – and the Pan-European Brand Design Association (PDA), representing packaging design.
Retailers require packaging primarily to ease handling processes for a more efficient job flow for incoming goods all the way down to the shelf as well as for attractive, sales-promoting design. After all, it is a known fact that most purchasing decisions are taken by consumers at the PoS. The competence centre “Point of Sale” arranged by EHI at the INNOVATIONPARC PACKAGING will therefore focus on the topics “Shelf Ready Packaging” (SRP),” Retail Ready Packaging“ (RRP) and RFID – i.e. on how to efficiently reconcile packaging units with retail requirements. In their food ranges discounters already use almost 100% transit packages for their goods displays – a trend set to assert itself in other food retail formats as well. Efficient SRP offers retailers decisive handling and cost benefits in logistics but also the marketing advantage that attractive merchandise presentation brings. In retailing it is important that the packaging contains product-specific information and allows sales staff to open it easily, place it on the shelf in an instant and dispose of it again without any complications. Furthermore, packaging should make shoppers’ jobs easier by easing identification and removal from the shelf.
In addition to efficient restocking, RRP also works for merchandising units as Display Ready Packaging: i.e. display units – most of them on wheeled pallets – that can be removed from the warehouse and taken immediately into the store – complete and without re-packaging. This mobile logistics solution is gaining increasing importance not only as a means of transport but also as a sales tool.
The trend theme RFID, non-contact identification of the complete supply chain, plays an equally important role: at present, the leading global players in retailing are massively pushing the optimisation of these processes.
Another cooperation partner at INNOVATIONPARC PACKAGING is Pro Carton, the stakeholder community promoting cardboard-based sales packaging. Explaining the participation Jürgen Bihler of Pro Carton said: “The point is to generate synergies in order to optimally exploit the performance potential of folding boxes and to identify future developments at an early stage thereby identifying successful new business opportunities.” Out of all packaging folding boxes are some of the most successful sales assistants at the PoS: they provide information, stimulate shoppers to buy, make everyday life easier and play a key role in the marketing mix. At interpack the key aim is to provide brand and marketing managers in the packaging industry and designers with pooled know-how: concentrated practical information on the performance spectrum of product packaging.
The Pan European Brand Design Association (PDA Europe) acting as a partner for the Packaging Design area at INNOVATIONPARC PACKAGING will also be focusing on the supply chain – with a view to strengthening the designer’s role and the dialogue between different disciplines and competences within the value chain. “Cooperation with companies, especially with partners from the packaging and value chain who support us with the required expertise and inspiration for effective and innovative solutions, has ranked very highly on our association’s agenda for years now. In the final analysis, we all aim to create packaging that is as closely in line with consumer wishes as possible. This can only be achieved by involving all the parties involved in the process. Only the designers’, marketing experts’, printers’, processors’, packagers’ and upstream suppliers’ willingness to cooperate – in other words their team spirit – can ensure excellent results. INNOVATIONPARC PACKAGING 2008 is a second-to-none opportunity to reinvigorate this team spirit,” says Hartmut Banke, Executive Committee Member of PDA Europe.
INNOVATIONPARC PACKAGING 2008 will demonstrate the decisive innovations, requirements and effects of modern packaging solutions as part of interpack. Consumers and their demanding expectations for design and handling will be centre stage.
Messe Düsseldorf
