Ceremony for first iF packaging award

 

Within the context of a special display from April 24 to 30 at interpack PROCESSES AND PACKAGING — the trade fair for the newest processes and packaging trends involving food and beverages, candy and baked goods, pharmaceuticals and cosmetics, non-food consumer goods and capital goods — all competition winners were presented to trade visitors and the interested public.


The iF packaging award competition was open to developers, manufacturers and designers of any type of packaging, packaging materials, packaging graphics, packaging machines and packaging concepts.

Contestants were able to submit entries in the following eight categories:
1. Sales packaging
2. Display and transport packaging
3. Packaging graphics
4. Packaging materials
5. Packaging machines and equipment
(focus of adjudication on ergonomics, safety, design quality)
6. Packaging design and functionality
7. Cross-category
8. Packaging concepts


The jury

This year the renowned jury, consisting of the following five experts, had its work cut out for it: Karel J. Golta (SOLUTIONS Branding & Design Companies AG/Hamburg), Prof. Dr.-Ing. habil. Joachim Hennig (Institute for Design Engineering and Equipment Design (IKA)/Dresden), Alexandra Nagy (Paqart Design Studio/Budapest), Prof. Martin Topel (Squareone GmbH/Düsseldorf, University of Wuppertal) and Menno van Waardhuizen (Koeweiden Postma/Amsterdam). The jury adjudicated 148 entries submitted by 78 contestants from 17 countries, including several rounds of lively discussion and careful consideration according to the criteria of design quality, workmanship, choice of materials, degree of innovativeness, environmental friendliness, functionality, ergonomics, visualization of use, safety, brand value/branding, symbolism and independence, production and logistics aspects as well as universal design (“design for everyone”).


Jury statements

“The first-ever iF packaging award this year represents a fine enhancement for interpack. I especially appreciate the concept behind this competition, as it is international in scope, leaves much space for new ideas and even includes packaging machines. Given their high standards, I would like to see many more German packaging machine manufacturers compete for this award.”
(Prof. Dr. Joachim Hennig)

“I was positively surprised at the great range of participants and their attention to detail.”
(Karel J. Golta)

“For designers it is definitely important to know that the technological qualities of packaging also need to be communicated via a conscious design, so as to make a stronger contribution to consumer perception and appreciation.”
(Prof. Martin Topel)

“We saw many ideas, interesting new shapes, delightfully good graphic solutions and high-quality finishing of packaging materials.”
(Alexandra Nagy)

“For me it was a nice experience to be part of this jury, there was a good atmosphere with open and sharp discussion. I think we were a jury with a broad view on packaging-design, complementing each other with different viewpoints on the subject.“
(Menno van Waarthuizen)


The iF gold awards | Jury motivations

Category: 01. Sales packaging
Product: X-Line Range | Electric tool case
Manufacturer: Bosch Power Tools, Accessories Division, Scinitilla AG, Zuchwil/Switzerland
Design: Teams Design, Esslingen/Germany

“This sales packaging has been thought through from beginning to end. It fits into the product range perfectly, is fast and easy to open and easy to carry. Here a new packaging principle has been applied to an everyday product which has been designed clearly and consistently in conformance with the brand.”


Category: 02. Display and transport packaging
Product: Fish Box | Deutsche See Fish Box
Manufacturer: Deutsche See GmbH, Bremerhaven/Germany
Design: feldmann+schultchen design studios, Hamburg/Germany (Roland Hein, Stephan Kremerskothen, Arne Schultchen, André Feldmann)

“This fish box provides an outstanding example of how a perfectly designed product can also express the corporate identity of an enterprise. Whether in involves the shape, the color or the overall impression — the innovations in this fish box are tangible in every detail,” reported the experts.


Category: 03. Packaging graphics
Product: Noa Perle | Folding box for flacon
Manufacturer: Carl Edelmann GmbH & Co. KG, Heidenheim/Germany
Design: Sarl VP Conseils, Paris/France

“This packaging is a graphical masterpiece. It appeals to the customer emotionally with superb quality. The pictured pearl appears to roll right into the hand of the user, animating him or her to buy the product. The connection between packaging and contents is successful here in an extraordinary way.”


Category: 03. Packaging graphics
Product: „Meister Juchheim“ | Packaging Design
Manufacturer: Juchheim Co., Ltd., Tokyo/Japan
Design: Peter Schmidt Group, Frankfurt am Main/Germany

In the jury’s opinion: “The packaging graphics of the cakes and baked goods from Meister Juchheim are pure fun. The packaging has been designed down to the last detail, with lovingly constructed special packaging units both inside and outside. The boxes and their visual qualities even animate you to keep and use them for other purposes. They offer a perfectly designed expression of German baking culture in the context of the Japanese market and are absolutely geared to the target group.”

Category: 05. Packaging machines
Product: MKC/MKH | Modular packaging system
Manufacturer: Theegarten-Pactec GmbH & Co. KG, Dresden/Germany
Design: H-Design Langebrück, Langebrück/Deutschland

"This machine exhibits a design approach which makes the user interface supremely visible and therefore understandable to all. The functional parts, on the other hand, are protected and noise-insulated, while at the same time easy to open should the case arise. This highly successful product from the industrial design/packaging machine sector is exemplary for its extraordinarily consistent design."