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A Look back in Time
1960-1969
A Look back in Time | Trends in Consumption | interpack | Packaging Trends
A Look back in Time
Growth without limits
At the beginning of the sixties, the world economic climate is positive. Virtually unlimited growth seems possible. In the leading industrial nations there is a labour shortage. Optimism remains during the following years. The moon landing of 1969 proves what can be achieved through technical progress. At the same time, however, there are also the first signs of uncertainty towards the end of the sixties. During the past two decades, individual companies had the impression that they could grow without limits, but the pressure of competition now becomes noticeably stronger.
Comfortable and carefree
People’s expectations have risen together with economic success. Life should be comfortable and the household should be practical. Leisure is no longer just the period of time in which one is not working, but should be made entertaining. Holiday trips become possible for ever broader strata of society. For young people, the swinging sixties are the dawning of a new era. In many areas, this attitude towards life no longer fits in with social norms that have been inherited from the fifties. Towards the end of the decade, this break becomes plain to see with the hippie movement and the student revolts.
