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Packaging Trends I

1960-1969

Packaging Trends

Packaging for self-service


It is necessary to adapt to the idea of self-service when developing new packaging materials, packaging containers and packaging aids. Among other things, this requires that the goods have a long shelf life due to appropriate packaging. The barrier quality of plastics is thus improved and cardboard packaging is optimized for use at deep-freeze counters.

Appearance of the goods

The bar for functionality is higher. Products are meant to be convenient to buy, transport, use and dispose of. The English expression “convenience“ enters international use in the specialist language of packaging development. One way of offering a special service through packaging is the variation of the size of packaging. Foods are offered in portion packs and/or multiple packs.

Every pill individually packed

In the pharmaceutical industry, there are changes in the pharmaceutical form. Tablets, capsules and pills are increasingly often presented in blister packs instead of in little glass tubes. Hassia Verpackungsmaschinen GmbH (Germany) brings push-out packages onto the market in 1964.

Plastic or classic packaging

Plastic is a sought-after material for solving packaging problems. Only since recently has it been possible to produce polyethylene economically in large quantities, and this is widely put to use as film. Polystyrene, developed by BASF (Germany) in the fifties, now starts its career. Classic packaging materials such as paper, cardboard, glass and wood still remain up-to-date, however, and are further improved.

More informations and functions

Camembert in segments (1963)

© Alpma

The first orders for the UT 63 from Alpma (D) are already looming at the interpack. Milk-processing companies are desperately searching for ways to automate the packaging of Camembert in portions. When using the UT 63, the whole cheese loaf is placed on the infeed chain conveyor. The cheese is then divided and the segments individually wrapped.

19 types of folding carton (1962)

© Heidelberger Druckmaschinen

The Diana 925 folding carton gluer built by Jagenberg (today Heidelberger Druckmaschinen, D) is a ground-breaking machine: at up to 350 m/min. speed, packets containing 25, 50, 75 or even 100 blanks can be marked for manual take-off at delivery. It processes as standard 19 different styles of folding carton – from folding cartons with closure flaps to conical cartons.

Lightweight glass bottle (1968)

© Ardagh Glass

The breakthrough in the production of extra-light glass bottles for with a weight reduction of up to 70 % was achieved by the H. Heye Glasfabrik (today Ardagh Glass, IE) as the result of intensive research endeavours. The “Paderborn beer bottle” actually earned a mention in the Guinness Book of Records as the lightest 0.33 litre beer bottle in the world.