Product category: Associations and branch organizations
The brand Wallonia.be
Following the example of numerous other European regions, Wallonia has launched a regional branding campaign. Much more than a change of logo, it's about standing out from other regions while highlighting the competitive strengths of the region. A branding policy is above all a state of mind and a vector for mobilisation. Wallonia has chosen to position itself as being open to the world.
As a region, Wallonia is naturally open to the world and conversant in different languages and cultures. A vocation for exporting. An extraordinary sense of welcome. As an area of industrial tradition, Wallonia has forged its identity through immigration. It has a young and internationally mobile population.
Its university colleges and universities, which appear in global rankings, feature a very high proportion of foreign students.