In Germany there is currently an increasing trend towards organically produced food. © jackfrog, fotolia.com

In Germany there is currently an increasing trend towards organically produced food. © jackfrog, fotolia.com

2016: New food packaging regulations

Export made difficult by differences

Graphic displays are to help consumers develop healthy eating habits. © Neyro, fotolia.com

Graphic displays are to help consumers develop healthy eating habits. © Neyro, fotolia.com

EU

US

Quantity/volume

per 100 g

servings per container

Specifications

salt

sodium

olive oil

vegetable oil

Identifier

E-number (numeric code)

product name

What do consumers look for?

Right now nutritional values on packaging are still voluntary. On 1 December 2016 this will change throughout the EU. © alexskopje

Right now nutritional values on packaging are still voluntary. On 1 December 2016 this will change throughout the EU. © alexskopje

Packaging design plays a major role

The majority of consumers still base their purchasing decisions on taste and habit. © industrieblick, fotolia.com

The majority of consumers still base their purchasing decisions on taste and habit. © industrieblick, fotolia.com

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