The decisive USP of this chocolate bar is the compostable packaging from cardboard and wood pulp rather than its taste or size. Photo: lovechock

The decisive USP of this chocolate bar is the compostable packaging from cardboard and wood pulp rather than its taste or size. Photo: lovechock

A question of size - Is it just a myth or have the packaging sizes of chocolate bars really shrunk?

British marketing firm Boom Online Marketing gets to the bottom of the shrinking chocolate-bar myth.  Photo: nic_ol / fotolia.com

British marketing firm Boom Online Marketing gets to the bottom of the shrinking chocolate-bar myth. Photo: nic_ol / fotolia.com

Fluctuations in size and weight

A maximum of 250 calories should contained in a Mars chocolate bar. Photo: Mars

A maximum of 250 calories should contained in a Mars chocolate bar. Photo: Mars

Demand and health consquences

Trends in packaging processes

The packaging machine Starpac 600L by Bosch gives manufacturers a high degree of flexibility for packaging small and medium-sized products such as chocolate. Photo: Bosch

The packaging machine Starpac 600L by Bosch gives manufacturers a high degree of flexibility for packaging small and medium-sized products such as chocolate. Photo: Bosch

So are the people polled right?

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Further information