A church initiative in the UK sells this festive confectionery item as the real thing: an Easter egg which clearly states the reason for the season and comes with a book of the Easter story.

A church initiative in the UK sells this festive confectionery item as the real thing: an Easter egg which clearly states the reason for the season and comes with a book of the Easter story. Photo: The Meaningful Chocolate Company

An outcry about Easter eggs

Sometimes it matters what it says – or doesn’t say – on the packaging

A chocolate Easter egg or just a chocolate egg?

Quite a stir in the UK: Should the word “Easter” be an important part of confectionery packaging at Easter?

Quite a stir in the UK: Should the word “Easter” be an important part of confectionery packaging at Easter? Photo: Mondelez.

This year’s Lindt chocolate bunny is an exotic fellow in an elegant safari outfit.

This year’s Lindt chocolate bunny is an exotic fellow in an elegant safari outfit. Photo: Animal Print Leo Goldhase Krentz Photography, Lindt.

Wild & Sweet

Customers are particularly keen on special editions at Easter. Limited packaging editions always make a good impression – as a gift for friends and family, as decorations on an Easter table or as some

Customers are particularly keen on special editions at Easter. Limited packaging editions always make a good impression – as a gift for friends and family, as decorations on an Easter table or as something to find on an egg hunt. Photo: Ferrero.

TIGHTLY PACKED