19 villains can be brought to life with Augmented Reality on the labels of 19 Crimes wine bottles. Photo: 19 Crimes

19 villains can be brought to life with Augmented Reality on the labels of 19 Crimes wine bottles. Photo: 19 Crimes

Brought to Life

High Expectations

Jean-Remy von Matt – dressed up like one of the Three Wise Men - dances on the cork of a beer bottle. Photo Jung von Matt

Jean-Remy von Matt – dressed up like one of the Three Wise Men – dances on the cork of a beer bottles thereby drawing attention to the AR use on packaging planned in cooperation with Shazam. Photo Jung von Matt.

True Stories

Packaging is getting ever smarter with digital technologies. Photo: Mistral

Packaging is getting ever smarter with digital technologies. Thanks to Augmented Reality shoppers are informed about the product portfolio or the origins of this tea with this tea packaging. Photo: Mistral

Transport Packaging 4.0

TIGHTLY PACKED