LEAVING THINGS AS THEY ARE CAN BE VERY INNOVATIVE. The Königliche Porzellan Manufaktur Berlin (Royal Porcelain Manufactory Berlin) is one of the oldest handicraft businesses in Europe. The manufacturing and refining processes of the white gold are highly complex - and absolutely top secret! Since the manufactory's founding by the Prussian King Frederik II in the year 1763, these processes have not changed.
THE APPROPRIATE PACKAGING IS NEEDED FOR THE PRECIOUS CONTENT.
MADE TO STAY. That is how the company has been translating future-orientated tradition since 1763. The traditions that have been handed-down melt into and integrate with the zeitgeist and touch other worlds. Communication, exhibitions and a manufactory that is alive make this unique piece of cultural heritage an experience which continues to live on through the slow, complex and irreplaceable handicraft – side by side with industrial production processes. And in order that the pieces of art born on the banks of the Spree make it to the Yangtze and Hudson River, KPM of course needs innovative packaging strategies.
RIGHT NOW TRADITION IS VERY MODERN.
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