Packaging also decides about sweet or sour. © mitrs3 / fotolia.com

Packaging also decides about sweet or sour. © mitrs3 / fotolia.com

Colourful = lots of taste!

Packaging influences the subconscious

Key role for food

Red = sweet, blue = salty

Yoghurt pots

A plate full of strawberry mousse

The colour of cutlery influences perceived taste. © Lucky Dragon / fotolia.com

© Lucky Dragon / fotolia.com

White cans made sales plunge. © 2015 The Coca-Cola Company


© 2015 The Coca-Cola Company

A bowl of popcorn

The colour summary

Words and choice of material decisive

Slogans move mountains: 'Gluten Free Cornflakes' © Nestlé Deutschland

Slogans move mountains: 'Gluten Free Cornflakes' © Nestlé Deutschland

© 2015 The Coca-Cola Company

Same contents, different designs, numerous assessments. “Catwalk for Coke light”: Creations from Italy by Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino and Versace (left to right)'. © 2015 The Coca-Cola Company

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