Compact packaging – made presentable

SMALL SPRAY BOTTLES, BIG IMPACT.

The benefits of compact packaging are obvious. © Unilever UK

The benefits of compact packaging are obvious: the products are easier to transport, and there is less packaging waste. Nevertheless, most consumers are still happier about large packages. Unilever now wants to change this through an unusual partnership. © Unilever UK

STRATEGIES FOR CRISIS-RIDDEN COUNTRIES.

The US group Procter & Gamble is putting a major emphasis on sustainability. © Procter & Gamble Germany GmbH & Co Operations oHG
The US group Procter & Gamble is putting a major emphasis on sustainability. In the future it wants to produce 230 million bottles of washing powder and fabric softener – Arial, Lenor and Daz – from 50 per cent recyclable packaging material. The first bottles are apparently set to reach the German market from 2016. © Procter & Gamble Germany GmbH & Co Operations oHG
By purchasing compact washing powder, the customer saves not only weight and material, but also money, as a machine load from a large package can cost up to 68 per cent more. © Procter & Gamble Germany GmbH & Co Operations oHG
The initiative R’cycle!: 33,000 cans are enough to produce 82 bicycles. © Unilever
The Unilever Group wants to promote sustainability through a joint initiative entitled R’cycle!. Until April 2016 the German drugstore chain dm will accept empty deodorant cans for the production of children’s bicycles. The bicycles will be donated to various social welfare organisations. 33,000 cans are enough to produce 82 bicycles. © Unilever
Box and measuring spoon combined. © Yanko Design
One practical and at the same time sustainable packaging solution comes from young designers in China. The idea is that when you tear off an edge on the packaging to open the box, you automatically end up with a measuring spoon in your hand. © Yanko Design

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