Cosmetics producer Kiehl’s decorates its product packaging with Christmas motifs for the Holiday Season. Photo: KIEHL'S SINCE 1851

Cosmetics producer Kiehl’s decorates its product packaging with Christmas motifs for the Holiday Season. Photo: KIEHL'S SINCE 1851

Cosmetics for Christmas: packaging prompts shoppers to purchase

Letting the genie out of the bottle

The power of the brand

Photo: Jean Paul Gautier

One company that has always caught the shopper’s eye with its perfume packaging right from the outset is Jean Paul Gaultier. 2018 again sees a special Xmas edition of its time-honoured fragrance. Photo: Jean Paul Gautier

Most popular Christmas present: fragrances

South Korean cosmetic brand innisfree focuses not only on “green ingredients” but also on Xmas motifs on its packaging. Photo: Innisfree Corporation

South Korean cosmetic brand innisfree focuses not only on “green ingredients” but also on Xmas motifs on its packaging. Photo: Innisfree Corporation

Packaging triggers purchases

TIGHTLY PACKED