For Sarabeth’s Jam, Fili changed the colour of the lid, slightly modified the lettering and enhanced the label by adding a picture of the fruit and a frame around the edge. Photo: Louise Fili

For Sarabeth’s Jam, Fili changed the colour of the lid from gold to silver, slightly modified the lettering and enhanced the label by adding a picture of the fruit and a frame around the edge. Photo: Louise Fili

Designed in good taste

Nicely packaged food tastes better

We eat with our eyes

Before & After

The colour of each label reflects one of the 24 varieties and tells the consumer straight away what kind of taste to expect. Photo: Louise Fili

The colour of each label reflects one of the 24 varieties and tells the consumer straight away what kind of taste to expect. Photo: Louise Fili

Hot chocolate tastes best with orange and white

Hot chocolate tastes best in an orange cup with a white interior. Photo: Paper cups isolated on white background, #124301050© wealthy_b, fotolia.com

Hot chocolate tastes best in an orange cup with a white interior. Photo: Paper cups isolated on white background, #124301050© wealthy_b, fotolia.com

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