Good packaging doesn't just protect the product, it's also the best ambassador for the brand.  Photo: Messe Düsseldorf, Constanze Tillmann

Good packaging doesn't just protect the product, it's also the best ambassador for the brand. Photo: Messe Düsseldorf, Constanze Tillmann

EUR 5 million for a cereal box

Win-win

The sale of 664 million boxes of chocolates results in 22.3 billion touchpoints. Photo: Messe Düsseldorf, Constanze Tillmann

The sale of 664 million boxes of chocolates results in 22.3 billion touchpoints. Photo: Messe Düsseldorf, Constanze Tillmann

Purchase decisions at the POS

Attractive and effective

A cereal box is worth five million euros – when you include its advertising impact. Photo: tba

A cereal box is worth five million euros – when you include its advertising impact. Photo: tba

Photo: rawpixel.com

Packaging has a greater impact on digital natives than on older target groups – despite the fact that young consumers often make their purchases online. What matters is that when they look at the packaging, they draw conclusions about the quality of the product. Photo: rawpixel.com

TIGHTLY PACKED