Photo: Blippar

Digitisation and augmented reality applications on packaging are increasingly blurring the distinction between the real and digital worlds. This creates countless opportunities for gamification. Photo: Blippar

Gamified packaging

Fun can change our behaviour

A gamified letter was sent to several interpack 2017 exhibitors by Messe Düsseldorf. Photo: Messe Düsseldorf

A gamified letter was sent to several interpack 2017 exhibitors by Messe Düsseldorf. Photo: Messe Düsseldorf

A few words on our own behalf

MAX AWARD 2018 – YOUR VOTE COUNTS!

Photo: McDonald’s Germany

As early as 15 years ago the fast-food chain started the Monopoly raffle that animates shoppers to buy products in a playful way time and again. They rewarded for this by various instant wins and collectors’ prizes.
Photo: McDonald’s Germany

TIGHTLY PACKED