New brand, new packaging: ‘Lovables’ bottles are produced from 100% recycled plastics and are even to be made from raw materials collected from rivers and lakes. Photo: Henkel

New brand, new packaging: ‘Lovables’ bottles are produced from 100% recycled plastics and are even to be made from raw materials collected from rivers and lakes. Photo: Henkel

Henkel turns plastic soup into detergent bottles

New design for a young target group

New bottles from plastic waste

By their own accounts, AVEDA were the first cosmetics brand to use 100% recycled PET. Photo: AVEDA

By their own accounts, AVEDA were the first cosmetics brand to use 100% recycled PET. Photo: AVEDA

Promote recycling

Upcycling idea: how LUSH packaging is made into pretty flower pots quickly and easily. Photo: Lush

Upcycling idea: how LUSH packaging is made into pretty flower pots quickly and easily. Photo: Lush

With his series ‘Plastiquarium’ David Egar shows how packaging can become art. Photo: David Edgar’s Plastiquarium

With his series ‘Plastiquarium’ David Egar shows how packaging can become art. Photo: David Edgar’s Plastiquarium

TIGHTLY PACKED