Nutella 7 days a week. Special size: 7 x 40 gram glasses. Photo: Lieferello.com

Nutella 7 days a week. Special size: 7 x 40 gram glasses. Photo: Lieferello.com

Jar with a Trademark Crack

Jar with a Trademark Crack

Iconic Packaging: Nutella in a Glass Jar

The Lid is the Gimmick

Proposing at the breakfast table. Personalised labels are fancied by consumers young and old. Photo: Ferrero

Proposing at the breakfast table. Personalised labels are fancied by consumers young and old. Photo: Ferrero

Tradition from the Outset

Bottled in the familiar Nutella glass jar since 1965. Key brand component: shoppers already identify their coveted products by the silhouette from afar. Photo: Ferrero

Bottled in the familiar Nutella glass jar since 1965. Key brand component: shoppers already identify their coveted products by the silhouette from afar. Photo: Ferrero

Personalisable Nutella Labels are Back

World Nutella Day

TIGHTLY PACKED