“Die Gute Schokolade” is not the only packaging to have been designed by consumers. As a trailblazer in early 2001, in cooperation with the then Axel Springer young peoples’ magazine “YAM!”, “Kellogg’s” already initiated a packaging design competition with the “Macht, was Ihr wollt” (“Do what you want”) motto in which young people were also involved in designing the new layout for “Kellogg's Pops”.
Around two years ago things got chocolatey again: in addition to a new packaging design, “Ritter Sport” was also looking for a new name for a chocolate snack with nuts, raisins and marzipan. 152 packaging designs were submitted and three winners selected. The food producer from Waldenbruch not only involves consumers in the design. Users can make article range selections online, express their likes, comment and share them on Facebook and Twitter.