The most widespread reason why millennials recycle so rarely is their lack of knowledge. So it follows that information needs to be provided. Photo: fu zhichao, pexels.com

The most widespread reason why millennials recycle so rarely is their lack of knowledge. So it follows that information needs to be provided. Photo: fu zhichao, pexels.com

Millennials not keen on recycling

55-74-year-olds recycle the most

The recycling champions among the various generations are the 55-74-year-olds. Photo: Elderly woman buying groats. File: #139808384 | author: JackF / https://de.fotolia.com/id/139808384?by=serie#

The recycling champions among the various generations are the 55-74-year-olds. Photo: Elderly woman buying groats. File: #139808384 | author: JackF / https://de.fotolia.com/id/139808384?by=serie#

Why is recycling so difficult?

A challenge for green companies

Photo: File: #144643576 | author: rh2010 / https://de.fotolia.com/id/144643576#

The “Generation Y” has a high level of identification with the packaging. They associate a slim package with a good figure. File: #144643576 | author: rh2010/https://de.fotolia.com/id/144643576#

Making recycling palatable

TIGHTLY PACKED