16/08/2018When catastrophe strikes help needs to come quick. At times like these many companies make donations and launch fundraising appeals among their staff. Others take aid straight to the disaster-stricken areas – like Anheuser-Busch who filled their beer cans with water instead of beer.
14/08/2018When temperatures rise outside everyone enjoys a refreshing drink. Multi-sensory packaging now can even tell you whether the drinking temperature is low enough.
14/06/2018When Captain Morgan triumphantly places his foot on a football rather than a barrel of rum we know for sure: that time has come around again for one of the most important football events in the world. Already months ahead of the World Cup kick-off in Russia in mid-June 2018 supermarkets are packed with products whipping up football fever.
08/05/2018Scientists at the National Renewable Energy Laboratory (NREL) and Britain’s University of Portsmouth have found an enzyme capable of decomposing PET.
24/04/2018Products seduce shoppers with their visual appearance. This also holds true for wine bottles whose otherwise sleek look is made special by the label alone.
29/03/2018Fluid intake is healthy – two to three litres a day would be ideal. However, not everyone is incentivised to drink so much by insipid water. Those looking for more taste will have an alternative to juices and high-calorie sodas from now on: “Drinkfinity” is the name of Pepsi’s product designed to enhance water.
06/03/2018Micro batches up to a batch size of 1 in one filling line – is this feasible efficiently and successfully? A new technology is said to make this possible now and generate high returns on investment as well as short time-to-market processes.
30/01/2018Competition on the wine shelf is keen. Therefore it doesn’t come as a surprise in times of digitalization when wine bottles start talking all of a sudden.
18/01/2018Shopping with a good conscience – yes, it does exist. More and more fashion labels are looking to recycling and making stylish clothing out of old plastic bottles. Even Hollywood is taken by this trend and a world record has been broken.
18/12/2017What do you do with a drink bottle when you’re finished with it? The issue of disposal is solved differently in each country. For many decades Germany has had a system of refillable bottles, yet many consumers are still confused.