Overview: News

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Test your sweet tooth. Ranging from dark to light, four chocolate blancmanges under REWE’s own brand each have a different sugar content. Photo: REWE

Testing a chocolate quartet


40, 30, 20 – no, this is not a countdown but a new initiative by the German retail chain REWE to promote its own brand chocolate blancmange. Packaged in four different ways and with four different levels of sweetness, customers were asked to test how much sugar they actually needed in their chocolate puddings.
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Nutella jar as a one-off piece: Polka dots, stripes, flowers – millions of different designs are available to choose from. Photo: Ferrero



Seven million unique Nutella jars were placed on the market by confectionery manufacturer Ferrero last year. Since January 2018 these personalised printed jars have also been available in Germany.
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Custom-made and automated labelling technotechnology and services by Herma. Photo: Herma

After Easter is before Christmas


Confectionary manufacturers and the associated packaging industry are closely dovetailed due to the seasonal nature of their merchandise. Every step must be perfectly in synch, reliable service must be available and latest machinery be used.
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Mondi and Twinings have developed a pouch packaging for tea. Being re-closable it keeps its contents fresh and aromatic for longer. Photo: Mondi Group

A Matter of Size


There is a rising trend towards “out-of-home” packaging worldwide and therefore also towards smaller packaging sizes.
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A church initiative in the UK sells this festive confectionery item as the real thing: an Easter egg which clearly states the reason for the season and comes with a book of the Easter story.

An outcry about Easter eggs


A case from the UK illustrates how important the packaging can be as a medium of communication for brands and products. The question is: should it have the word “Easter” on it or not?
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Proposing at the breakfast table. Personalised labels are fancied by consumers young and old. Photo: Ferrero

Jar with a Trademark Crack


For decades it has been among the packaging classics: white cap on a curved glass body with a red and black logo on a white label. The chocolate hazelnut spread recently celebrated an anniversary – on World Nutella Day in early February.
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With the exclusive packaging it might as well contain jewellery. Photo: BVLGARI

Packaging to Fall in Love With


Valentine’s is just around the corner – and for that day packaging designers and manufacturers get as creative as it gets. In this context the social media appeal of these eye-catching products should not be ignored either – just think of the “unboxing” trend, for example.
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This stylish variation care of Fabian Rimann delights chocolate and design fans alike. Photo: Sappi

Anticipation x 24


This refillable Advent Calendar from Swiss chocolatier Fabian Rimann gets pulses racing.
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Cans for the environment


A new report by the European umbrella organisation of the metal packaging industry (EMPAC), shows that metal packaging has become significantly more environment-friendly to produce.
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Trend towards convenient confectionery


Is packaging able to make confectionery even sweeter? Yes, indeed! 60 percent of the consumers attach great importance to an appealing visual presentation and 45 percent of them prefer decorated packages for their sweets. Our infographic shows interesting packaging trends for the confectionery industry.
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