13/11/2018On 31 October it’s not just people but also a lot of packaging that looks scary.
02/08/2018As our eating habits change, moving away from fresh produce to convenience food and confectionery the number of obese people of all ages is rising. Children are particularly susceptible to obesity. Consumer information on packaging provides orientation in the “nutrition jungle”.
02/08/2018Like Ice in the Sunshine ... a song that immediately triggers that summer feeling. Nearly no-one – young or old – refuses the chance to cool down with an ice cream when temperatures climb to over 25°C. For grown-ups, refreshment now comes in party-ready form with a dash of alcohol in cool or elegant packaging.
03/05/2018Red plastic packaging in a 4-finger format with red lettering on a white oval background – this is how KitKat used to be known in Europe. With the launch of the new flavour KitKat Ruby the chocolate snack by Nestlé will turn pink for the first time – both inside and out.
10/04/2018A packaging inside the packaging inside the packaging: the greatest thing about Ferrero’s Kinder Surprise Egg is the anticipation. There are countries in this world, however, where children are not allowed to hunt for hidden toys – the USA being a case in point.
16/02/201840, 30, 20 – no, this is not a countdown but a new initiative by the German retail chain REWE to promote its own brand chocolate blancmange. Packaged in four different ways and with four different levels of sweetness, customers were asked to test how much sugar they actually needed in their chocolate puddings.
18/01/2018Seven million unique Nutella jars were placed on the market by confectionery manufacturer Ferrero last year. Since January 2018 these personalised printed jars have also been available in Germany.
13/07/2017Confectionary manufacturers and the associated packaging industry are closely dovetailed due to the seasonal nature of their merchandise. Every step must be perfectly in synch, reliable service must be available and latest machinery be used.
18/05/2017There is a rising trend towards “out-of-home” packaging worldwide and therefore also towards smaller packaging sizes.
11/04/2017A case from the UK illustrates how important the packaging can be as a medium of communication for brands and products. The question is: should it have the word “Easter” on it or not?