Overview: News

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Ice-cold “lickable” long drinks in hip and cool packaging for a young target group. Photo: Suck It.

Cocktails and Long Drinks as Ice Lollies

02/08/2018

Like Ice in the Sunshine ... a song that immediately triggers that summer feeling. Nearly no-one – young or old – refuses the chance to cool down with an ice cream when temperatures climb to over 25°C. For grown-ups, refreshment now comes in party-ready form with a dash of alcohol in cool or elegant packaging.
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The chocolate bars were packaged in a single-finger format to launch KitKat Ruby in Japan and Korea. Photo: shop.nestle.jp.

Nestlé’s KitKat to turn pink now

03/05/2018

Red plastic packaging in a 4-finger format with red lettering on a white oval background – this is how KitKat used to be known in Europe. With the launch of the new flavour KitKat Ruby the chocolate snack by Nestlé will turn pink for the first time – both inside and out.
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No Kinder Surprise Eggs in the USA for almost 50 years now. The reason: a law adopted in 1938 that prohibits packaging objects inside sweets. Photo: Derek Key / Flickr.com

Free the Egg!

10/04/2018

A packaging inside the packaging inside the packaging: the greatest thing about Ferrero’s Kinder Surprise Egg is the anticipation. There are countries in this world, however, where children are not allowed to hunt for hidden toys – the USA being a case in point.
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Test your sweet tooth. Ranging from dark to light, four chocolate blancmanges under REWE’s own brand each have a different sugar content. Photo: REWE

Testing a chocolate quartet

16/02/2018

40, 30, 20 – no, this is not a countdown but a new initiative by the German retail chain REWE to promote its own brand chocolate blancmange. Packaged in four different ways and with four different levels of sweetness, customers were asked to test how much sugar they actually needed in their chocolate puddings.
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Nutella jar as a one-off piece: Polka dots, stripes, flowers – millions of different designs are available to choose from. Photo: Ferrero

Unique!

18/01/2018

Seven million unique Nutella jars were placed on the market by confectionery manufacturer Ferrero last year. Since January 2018 these personalised printed jars have also been available in Germany.
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Custom-made and automated labelling technotechnology and services by Herma. Photo: Herma

After Easter is before Christmas

13/07/2017

Confectionary manufacturers and the associated packaging industry are closely dovetailed due to the seasonal nature of their merchandise. Every step must be perfectly in synch, reliable service must be available and latest machinery be used.
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Mondi and Twinings have developed a pouch packaging for tea. Being re-closable it keeps its contents fresh and aromatic for longer. Photo: Mondi Group

A Matter of Size

18/05/2017

There is a rising trend towards “out-of-home” packaging worldwide and therefore also towards smaller packaging sizes.
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A church initiative in the UK sells this festive confectionery item as the real thing: an Easter egg which clearly states the reason for the season and comes with a book of the Easter story.

An outcry about Easter eggs

11/04/2017

A case from the UK illustrates how important the packaging can be as a medium of communication for brands and products. The question is: should it have the word “Easter” on it or not?
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Proposing at the breakfast table. Personalised labels are fancied by consumers young and old. Photo: Ferrero

Jar with a Trademark Crack

20/02/2017

For decades it has been among the packaging classics: white cap on a curved glass body with a red and black logo on a white label. The chocolate hazelnut spread recently celebrated an anniversary – on World Nutella Day in early February.
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With the exclusive packaging it might as well contain jewellery. Photo: BVLGARI

Packaging to Fall in Love With

09/02/2017

Valentine’s is just around the corner – and for that day packaging designers and manufacturers get as creative as it gets. In this context the social media appeal of these eye-catching products should not be ignored either – just think of the “unboxing” trend, for example.
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