18/05/2017There is a rising trend towards “out-of-home” packaging worldwide and therefore also towards smaller packaging sizes.
11/04/2017A case from the UK illustrates how important the packaging can be as a medium of communication for brands and products. The question is: should it have the word “Easter” on it or not?
20/02/2017For decades it has been among the packaging classics: white cap on a curved glass body with a red and black logo on a white label. The chocolate hazelnut spread recently celebrated an anniversary – on World Nutella Day in early February.
09/02/2017Valentine’s is just around the corner – and for that day packaging designers and manufacturers get as creative as it gets. In this context the social media appeal of these eye-catching products should not be ignored either – just think of the “unboxing” trend, for example.
02/12/2016This refillable Advent Calendar from Swiss chocolatier Fabian Rimann gets pulses racing.
23/10/2016A new report by the European umbrella organisation of the metal packaging industry (EMPAC), shows that metal packaging has become significantly more environment-friendly to produce.
13/10/2016Is packaging able to make confectionery even sweeter? Yes, indeed! 60 percent of the consumers attach great importance to an appealing visual presentation and 45 percent of them prefer decorated packages for their sweets. Our infographic shows interesting packaging trends for the confectionery industry.
06/09/2016Even the packaging makes your mouth water.
28/07/2016Food giant Nestlé is in touch with the latest trends. It has successfully created some viral attention for its slogan “Have a Break – Have a KitKat” on its innovative packaging labels.
04/07/2016And the question of size is an eternal one: a British marketing firm now gets to the bottom of this shrinking chocolate bar myth.