03/05/2018Red plastic packaging in a 4-finger format with red lettering on a white oval background – this is how KitKat used to be known in Europe. With the launch of the new flavour KitKat Ruby the chocolate snack by Nestlé will turn pink for the first time – both inside and out.
10/04/2018A packaging inside the packaging inside the packaging: the greatest thing about Ferrero’s Kinder Surprise Egg is the anticipation. There are countries in this world, however, where children are not allowed to hunt for hidden toys – the USA being a case in point.
16/02/201840, 30, 20 – no, this is not a countdown but a new initiative by the German retail chain REWE to promote its own brand chocolate blancmange. Packaged in four different ways and with four different levels of sweetness, customers were asked to test how much sugar they actually needed in their chocolate puddings.
18/01/2018Seven million unique Nutella jars were placed on the market by confectionery manufacturer Ferrero last year. Since January 2018 these personalised printed jars have also been available in Germany.
13/07/2017Confectionary manufacturers and the associated packaging industry are closely dovetailed due to the seasonal nature of their merchandise. Every step must be perfectly in synch, reliable service must be available and latest machinery be used.
18/05/2017There is a rising trend towards “out-of-home” packaging worldwide and therefore also towards smaller packaging sizes.
11/04/2017A case from the UK illustrates how important the packaging can be as a medium of communication for brands and products. The question is: should it have the word “Easter” on it or not?
20/02/2017For decades it has been among the packaging classics: white cap on a curved glass body with a red and black logo on a white label. The chocolate hazelnut spread recently celebrated an anniversary – on World Nutella Day in early February.
09/02/2017Valentine’s is just around the corner – and for that day packaging designers and manufacturers get as creative as it gets. In this context the social media appeal of these eye-catching products should not be ignored either – just think of the “unboxing” trend, for example.
02/12/2016This refillable Advent Calendar from Swiss chocolatier Fabian Rimann gets pulses racing.