11/09/2018Scents seduce – and this not only holds true for people. Consumers’ sense of smell is also increasingly moving to the foreground when it comes to packaging – alongside looks and touch.
19/06/2018Detergents are dubbed laundry shampoos and fabric softeners conditioners – at least with Henkel’s new “laundry care” line ‘Lovables’. However, not only the names but also the packaging materials are meant to be new.
31/03/2018“By sharing you can do something good.” This message is clearly communicated on the packaging of the new product brand “Share” for water, nut bars and hand soap.
27/11/2017With bodycare product packaging the highest levels of precision are required in production and processing. As far as the aesthetics of the products is concerned design, colour, surface and texture are key aspects affecting consumer purchasing decisions.
20/11/2017What looks nice sells well. Packaging is a considerable sales argument in the cosmetics market.
19/10/2017(Clean) water is life – but this resource is finite, too. Even now some countries are suffering from a lack of this precious liquid. Packaging manufacturers are also looking for solutions to raise consumer awareness about saving water with their products.
20/09/2017There’s nothing like a pleasant fragrance to make us feel happy and contented.
12/09/2017Sustainability is now a major trend. Both consumers and packaging manufacturers are seeking to adopt a conscious approach to materials and their recyclability. When it comes to plastics recycling, there is of course still room for improvement. However, new processes are now available which may be heralding a revolution.
27/03/2017Mineral oil residue in foodstuffs is a topic the packaging industry has reacted to in the past few years with suitable solutions. So-called foodsafe coatings could also be of interest to the cosmetics sector in future.
02/03/2017Everything in the cosmetics industry needs to be as natural and sustainable as possible – not just the ingredients and the manufacturing process, but increasingly also the packaging design.