Overview: News

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 So appealing to our sense of smell can be important.  Scented coatings are an important component in multisensory marketing.

Pleasantly fragrant packaging


There’s nothing like a pleasant fragrance to make us feel happy and contented.
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RecycleReady from DOW even allows the recycling of mixed materials. Photograph: Dow Chemical Company

PureCycle: How Procter & Gamble want to revolutionise plastics recycling


Sustainability is now a major trend. Both consumers and packaging manufacturers are seeking to adopt a conscious approach to materials and their recyclability. When it comes to plastics recycling, there is of course still room for improvement. However, new processes are now available which may be heralding a revolution.
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Safe Packaging


Mineral oil residue in foodstuffs is a topic the packaging industry has reacted to in the past few years with suitable solutions. So-called foodsafe coatings could also be of interest to the cosmetics sector in future.
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Photo: zao

Sustainable packaging


Everything in the cosmetics industry needs to be as natural and sustainable as possible – not just the ingredients and the manufacturing process, but increasingly also the packaging design.
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Simply refilling packaging benefits all parties involved. Mac Cosmetics

Turn Empty into Full


More and more cosmetics groups are offering refillable products. High-quality packaging benefits both shoppers and the environment.
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Graph: Messe Düsseldorf

Growth of the global cosmetics packaging industry


By 2020, the global cosmetics packaging industry will grow by 15.5 percent because more packaging units will be sold in this sector.
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For 15 years the company TerraCycle has processed to the tune of two million kilograms of non-recyclable waste together with its partners. Photo: TerraCycle

Recycling Cosmetics Packaging


The cosmetics industry is booming. But as demand rises so too expectations and in addition to focusing on the lowest possible costs modern consumers also look to one thing in particular: sustainability. Alongside environmentally friendly production, companies are increasingly offering to take back empties for re-use.
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Fancy a new fragrance? With the miniature vaporizer of reload.™ your favourite fragrance is always with you. Photo: reload labs.

Perfume To-Go


You remember those 4711 tissues – original Eau de Cologne – that grandma always used to carry in her handbag. Especially in summer when temperatures are rising older ladies swear by that in-between refreshment. Now these handy “towelets” also seem to gain ground with the younger generation.
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A global first and easy to recognise: Carlsberg, the beer manufacturers, have made their first bodycare line for men. Photo: Carlsberg

Probably the best


It’s a green bottle, it’s nice to hold, and men love it. No, this isn’t beer were talking about – or is it?
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With an impressive 3D effect the limited-edition fragrance bottle for Aqua di Gio by Armani evidently deserved one of the first places at the WorldStar Award.

Impressive Materials, Printing Presses and Marketing


As with all other packaging cosmetic packaging also primarily serves to protect the product inside. The special challenge for packaging design in the beauty sector, however, is that it must convince shoppers of the contents although this is still totally unknown to them. How this can be achieved is revealed by a selection of cosmetic packaging receiving awards recently.
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