27/12/2018Each year brings new trends and therefore also new challenges. The packaging industry is, of course, no exception. Customers keep changing their expectations, and the industry needs to respond with innovative ideas. Forecasts for 2019 are mainly aimed at the needs of so-called millennials: flexibility, sustainability and the increasing use of social media and e-commerce.
13/12/2018There is no other time of year where packaging looks as beautiful as just before Christmas. This applies especially to the cosmetics segment.
11/09/2018Scents seduce – and this not only holds true for people. Consumers’ sense of smell is also increasingly moving to the foreground when it comes to packaging – alongside looks and touch.
19/06/2018Detergents are dubbed laundry shampoos and fabric softeners conditioners – at least with Henkel’s new “laundry care” line ‘Lovables’. However, not only the names but also the packaging materials are meant to be new.
31/03/2018“By sharing you can do something good.” This message is clearly communicated on the packaging of the new product brand “Share” for water, nut bars and hand soap.
27/11/2017With bodycare product packaging the highest levels of precision are required in production and processing. As far as the aesthetics of the products is concerned design, colour, surface and texture are key aspects affecting consumer purchasing decisions.
20/11/2017What looks nice sells well. Packaging is a considerable sales argument in the cosmetics market.
19/10/2017(Clean) water is life – but this resource is finite, too. Even now some countries are suffering from a lack of this precious liquid. Packaging manufacturers are also looking for solutions to raise consumer awareness about saving water with their products.
20/09/2017There’s nothing like a pleasant fragrance to make us feel happy and contented.
12/09/2017Sustainability is now a major trend. Both consumers and packaging manufacturers are seeking to adopt a conscious approach to materials and their recyclability. When it comes to plastics recycling, there is of course still room for improvement. However, new processes are now available which may be heralding a revolution.