23/11/2018In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
23/11/2018Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
19/11/2018It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
09/11/2018In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
19/10/2018As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
24/08/2018Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
26/07/2018There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.
28/05/2018Labelling on packaging is becoming more and more important – and not only in the pharmaceutical industry. Every so often new labelling laws also apply to other sectors of industry, such as the tobacco industry where encoding is hoped to combat illegal trade.
17/05/2018Over the last few months a rumour about the possible introduction of a plastics tax in the EU has been worrying the packaging industry. However, it has now been decided that there should be no general tax on plastics.
22/03/2018A humble tin of soup can be a work of art – as proved by Andy Warhol when he created his Campbell’s Soup Cans in the early 1960s. Moreover, a seemingly ordinary tin can be a highly creative form of packaging – as shown by an idea from the UK.