Overview: News

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This hazard symbol tells us that washing detergent must not be handled by children. Photo: 185630844 | Copyright: fotohansel, fotolia.com

Packaging Symbols, Part 4: User safety

23/11/2018

In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
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A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

The unboxing experience as part of brand communication

23/11/2018

Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
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Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo:  Amazon

Parcel by Drone: 13 minutes from the order to delivery

19/11/2018

It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
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The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Packaging Symbols, Part 3: Recycling

09/11/2018

In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
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The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Karaoke Packaging

19/10/2018

As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
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Water from the bottle: the Solar Dripper makes for an optimum water supply for plants – from orchids to tomatoes. Photo: Solar Dripper

Bottles instead of the Watering Can

24/08/2018

Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
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Digitisation and augmented reality applications on packaging are increasingly blurring the distinction between the real and digital worlds.

Gamified packaging

26/07/2018

There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.
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Illegal cigarette trade generates billions of tax losses for the EU. The introduction of Track and Trace systems is hoped to put an end to this. Photo: Domino

Track and Trace for Tobacco Packaging

28/05/2018

Labelling on packaging is becoming more and more important – and not only in the pharmaceutical industry. Every so often new labelling laws also apply to other sectors of industry, such as the tobacco industry where encoding is hoped to combat illegal trade.
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No plastics tax in the EU. Photo: Messe Düsseldorf, Constanze Tillmann

No to plastics tax in the EU

17/05/2018

Over the last few months a rumour about the possible introduction of a plastics tax in the EU has been worrying the packaging industry. However, it has now been decided that there should be no general tax on plastics.
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Colourful soup tin for colourful socks. © Luckies of London Ltd

Tinned socks

22/03/2018

A humble tin of soup can be a work of art – as proved by Andy Warhol when he created his Campbell’s Soup Cans in the early 1960s. Moreover, a seemingly ordinary tin can be a highly creative form of packaging – as shown by an idea from the UK.
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