Liekens’ “Mampfred” packaging taps into an emotional vein and is fun for kids. Photo: Christoph Petersen Design

Liekens’ “Mampfred” packaging taps into an emotional vein and is fun for kids. Photo: Christoph Petersen Design

Packaging – Suitable for Children

Colourful with striking images and shapes

My name is Fred, Mampfred

Children prefer products with appealing colours, images and shapes. Producers leveraging these insights for their packaging design can substantially contribute to children’s health promotion. Photo: G

Children prefer products with appealing colours, images and shapes. Producers leveraging these insights for their packaging design can substantially contribute to children’s health promotion. Photo: General Mills

Creative Designs for Kids

KiX Boxes can be converted into spaceships, dragons or marine animals whisking kids away on exciting adventures. Photo: General Mills

KiX Boxes can be converted into spaceships, dragons or marine animals whisking kids away on exciting adventures. Photo: General Mills

The funny fish called Vilpuri virtually gulp the cookies and bread rolls on the packaging. Photo: Fazer

The funny fish called Vilpuri virtually gulp the cookies and bread rolls on the packaging. Photo: Fazer

TIGHTLY PACKED

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Further Information