The rule for children: unwrapping should be easy, fun and build anticipation about what is inside. Photo: Fruit Glasses by Viktoriia Schmid and Arthur Schmidt / https://recreatepackaging.com

The rule for children: unwrapping should be easy, fun and build anticipation about what is inside. Photo: Fruit Glasses by Viktoriia Schmid and Arthur Schmidt / https://recreatepackaging.com

Packaging for Children

Motto: autonomy comes up trumps

Photo: Kokkerelli Kids University for Cooking

In a project initiated by the Dutch supermarket chain Jan Linders and the cooking school Kokkerelli children were invited to co-develop veggie-rich products. And the best thing about it: they had a say in the packaging itself. Photo: Kokkerelli Kids University for Cooking

Packaging experience designed for children

A snake with healthy contents turns into a toy. Photo: Bacaly Snake Karolina Lademann and Tomasz Żakowski, Aleły / https://recreatepackaging.com

A snake with healthy contents turns into a toy. Photo: Bacaly Snake Karolina Lademann and Tomasz Żakowski, Aleły / https://recreatepackaging.com

Packaging with a reward

As a reward for taking medicine the pouch dispenses sweet honey at the end. Photo: Cambridge Design Partnership

As a reward for taking medicine the pouch dispenses sweet honey at the end. Photo: Cambridge Design Partnership

TIGHTLY PACKED