With the help of thermochromic ink technology the butterfly comes alive with colour. Photo: © Ogilvy

With the help of thermochromic ink technology the butterfly comes alive with colour. Photo: © Ogilvy

Packaging with Multi-Sensory Effects

The Magic Touch

Elements concealed in the design only become visible through pressure or temperature change in multi-sensory labels. Photo: AB In Bev

Elements concealed in the design only become visible through pressure or temperature change in multi-sensory labels. Photo: AB In Bev

Breathing Life into Packaging

Coca-Cola already used thermochromic effects back in 2013 and received the coveted Red Dot Award for it. Photo: Red Dot

Coca-Cola already used thermochromic effects back in 2013 and received the coveted Red Dot Award for it. Photo: Red Dot

Summer Look for Coca-Cola

Multi-sensory packaging

TIGHTLY PACKED