Diana Jaffé: “Most companies don’t understand that products and industries have gender.”

Part 1

Even though many women work in marketing departments, it is still men who often decide about product design. Photo: BOTTEGA VENETA Pour Homme Extreme Flacon. © DUFTSTARS 2015.

Even though many women work in marketing departments, it is still men who often decide about product design. Photo: BOTTEGA VENETA Pour Homme Extreme Flacon. © DUFTSTARS 2015.

Department stores are female places per se. Here products for men must be made particularly striking. Photo: NIVEA MEN DEO labeling machine. © Beiersdorf.

Department stores are female places per se. Here products for men must be made particularly striking. Photo: NIVEA MEN DEO labeling machine. © Beiersdorf.

In product packaging women often feel attracted by exactly the opposite of what men like. Photo: Best print design/Bonbon Viktor Rolf.  ©DUFTSTARS 2015.

In product packaging women often feel attracted by exactly the opposite of what men like. Photo: Best print design/Bonbon Viktor Rolf. ©DUFTSTARS 2015.

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