Diana Jaffé: "There’s only a small number of people who don’t feel that things have gender."

© Unternehmensgruppe Theo Müller

The right packaging design is incredibly important to the success of a product and/or its sales. Müllermilch recently found out the hard way when it launched its Müllermilch “Pinup Edition”. © Unternehmensgruppe Theo Müller

Utterly female – a fragrance bottle by Marc Jacobs. Photo: Marc Jacobs Honey - Category “Best Flacon Design”. © DUFTSTARS 2014

Utterly female – a fragrance bottle by Marc Jacobs. Photo: Marc Jacobs Honey - Category “Best Flacon Design”. © DUFTSTARS 2014

TIGHTLY PACKED