The UK supermarket chain Tesco’s have a new product range: Perfectly Imperfect. It simply means selling any wonky or otherwise less attractive fruit and veg that would normally end up in the bin.

The UK supermarket chain Tesco’s have a new product range: Perfectly Imperfect. It simply means selling any wonky or otherwise less attractive fruit and veg that would normally end up in the bin. Photo: Tesco PLC

Perfectly imperfect

Initiatives against food waste

(Not) so nice!

Similar pilot projects have also been launched by other supermarket chains, such as Asda and Morrison’s, as they, too, want to reduce their volumes of food waste. Photo: Morrison’s

Similar pilot projects have also been launched by other supermarket chains, such as Asda and Morrison’s as they, too, want to reduce their volumes of food waste. Photo: Morrison’s

Consumers, too, are happy about the new wonky product line with its good value for money. Sales figures have been rising since the beginning of the initiative. Photo: Tesco PLC

Consumers, too, are happy about the new wonky product line with its good value for money. Sales figures have been rising since the beginning of the initiative. Photo: Tesco PLC

Global awareness

Well protected – thanks to the right packaging

This is frequently due to lack of knowledge about the sell-by and use-by dates, and so consumers tend to throw away their food too early. Photo: Infografik, FutureFood2050

Some fruit and veg wouldn’t win a beauty contest. Quite often, though, it ends up in the bin. Asda and other chains have now launched campaigns to help clear this misunderstanding: http://www.lovefoodhatewaste.com/content/date-labels-infographic Photo: Infografik, FutureFood2050

Love Food – Hate Waste: A campaign by the UK supermarket chain Asda against food waste

TIGHTLY PACKED

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