Photograph: Follmann

Scented coatings are an important component in multisensory marketing. They have a specific impact on the customer’s sensory perception and emotions, so that they remember the product more intensely and for longer. Photograph: Follmann

Pleasantly fragrant packaging

Appealing to our senses

Studies have shown that customers make more specific and faster purchase decisions if they can smell the fragrance of a product at the point of sale. Photograph: Follmann

Studies have shown that customers make more specific and faster purchase decisions if they can smell the fragrance of a product at the point of sale. Photograph: Follmann

TIGHTLY PACKED